Amazon Updates Expiration Date Policy for FBA and Seller-Fulfilled Products
Amazon’s new expiration‑date policy now covers any product that loses potency over time, expanding the eligible list to health supplements, perishable cosmetics and battery‑powered accessories. Labels must be legible, at least 6 pt font, with dates like “EXP 04/2025” on outer packaging, and bundles must display the earliest component date. FBM orders need a minimum 90‑day remaining shelf life and violations trigger alerts with a 48‑hour remediation window.
Overview
Amazon has revised its expiration‑date policy for items fulfilled through both its own warehouses (FBA) and seller‑managed shipments (FBM). The update widens the categories of products considered “expirable” and clarifies how sellers must label and ship these items. Compliance is critical because violations can trigger chargebacks, inventory rejections, or even account suspensions.
Key Points
- Expanded eligibility list — The refreshed catalog now includes additional categories such as certain health supplements, perishable cosmetics, and battery‑powered accessories, meaning more sellers must track expiration dates.
- Broader definition of “expirable” — Any product that loses potency, quality, or functionality over time—whether it bears a printed date or not—is subject to the new rules; for example, a fragrance without a date label but known to degrade after six months must be treated as expirable.
- Bundled items covered — When a kit contains an expirable component, the entire bundle falls under the policy; a coffee maker sold together with single‑serve pods must have the pod expiration visible to Amazon staff.
- FBA preparation standards — Sellers sending inventory to Amazon’s fulfillment centers must ensure the expiration date is legible, positioned on the outer packaging, and formatted in a way that warehouse scanners can read, such as “EXP 04/2025”.
- Enforcement consequences — Failure to meet the requirements can lead to customer complaints, rejection of inbound shipments, financial penalties, or suspension of selling privileges.
- FBM shipping expectations – For seller‑fulfilled orders, Amazon expects the product to retain an acceptable remaining shelf life at the time of delivery, otherwise the buyer may open an A‑to‑Z claim.
What’s Changing
- Eligibility verification — Sellers must cross‑check their entire catalog against the updated list; a vendor of organic teas, for instance, will now need to confirm that each flavor appears on the approved expirable product roster.
- — The expiration date must be printed on the primary packaging in a font size of at least 6 pt and placed where it is not obscured by stickers; a box of protein bars should display “Best By 08/2024” on the front face rather than hidden under a barcode label.
Analysis & Recommendations
Why This Matters
Non‑compliant listings can be rejected at inbound receiving, generate A‑to‑Z claims, or lead to suspension, costing sellers revenue and inventory. The 90‑day shelf‑life rule and 48‑hour alert deadline force sellers to adjust labeling and fulfillment processes immediately to avoid penalties.
Key Takeaways
- Eligibility now includes health supplements, perishable cosmetics, and battery‑powered accessories.
- Expiration labels must be ≥6 pt font on primary packaging, e.g., “EXP 04/2025”.
- Bundles must show the earliest expiration; a coffee‑maker kit must display the pod’s date.
- FBM shipments require at least 90 days remaining shelf life; alerts must be resolved within 48 hours.
Recommended Actions
- →Run a catalog audit in Seller Central > Inventory > Manage Inventory using the updated eligibility list; flag any SKU with a shelf‑life.
- →Update packaging to place a ≥6 pt “EXP” or “BEST BY” label on the outer box and verify readability with a scanner sample.
- →Add a compliance step in Seller Central > Settings > Fulfillment by Amazon > FBA Prep Checklist and FBM Order Workflow to confirm date visibility b...
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