Overview

Amazon introduced a new Extended Producer Responsibility (EPR) Pay-on-Behalf service fee for sellers not established in the UK who sell packaged goods or empty packaging on Amazon.co.uk, effective April 1, 2025. The £20-per-category annual fee covers Amazon's administrative costs for managing UK EPR compliance on sellers' behalf, in addition to existing eco-contribution fees debited for packaging waste.

Key Points

• £20 Annual Service Fee — Charged per EPR category per year to cover Amazon's administrative and technical costs for managing UK EPR compliance on behalf of international sellers.
• Eco-Contribution Fees Continue — Amazon continues debiting eco-contribution fees from seller accounts based on sales of packaged goods and empty packaging on Amazon.co.uk, varying by packaging type and volume.
• Automatic Enrollment — Professional sellers not established in UK who sell packaged goods or empty packaging on Amazon.co.uk are automatically enrolled; no opt-in required and no opt-out option indicated.
• Effective April 1, 2025 — New fee structure takes effect April 1, 2025; sellers should check EPR Pay-on-Behalf enrollment status in Seller Central to understand categories enrolled.
• Multiple Category Fees — If you sell products across multiple EPR categories, £20 fee applies to each category separately, so diverse product lines incur multiple annual charges.

What EPR Pay-on-Behalf Covers

• Regulatory Compliance — Amazon reports packaging data and pays eco-contribution fees to Producer Responsibility Organizations (PROs) as mandated by UK authorities.
• Administrative Handling — Amazon handles data reporting, payment processing, and coordination with regulatory bodies instead of sellers managing directly.
• Listing Protection — Ensures products remain compliant with UK EPR obligations, avoiding listing suspensions or marketplace removal due to regulatory non-compliance.
• Simplified Process — Eliminates need for international sellers to directly register with PROs, file reports, and make payments to UK regulatory authorities.