Overview

Amazon will enforce stricter product‑listing attribute rules on 20 international marketplaces, with a hard deadline of February 23 2025. The changes affect sellers and developers who use the SP‑API v2021‑08‑01 or the JSON_LISTINGS_FEED, turning several formerly optional fields into mandatory ones. Missing any of the new required attributes after the cutoff will cause the entire submission to be rejected, so sellers relying on automated feeds must adjust their processes now to avoid catalog‑wide disruptions.

Key Points

• New mandatory attributes — Fields such as “Country of Origin,” “Product Size,” and “Battery Type” that were optional for many categories will become compulsory; a US‑based seller listing a Bluetooth speaker without “Battery Type” will see the feed rejected after February 23.
• Additional optional attributes — Amazon adds enrichment options like “Eco‑Friendly Material” and “Warranty Details,” giving sellers extra levers to boost discoverability, though omitting them will not trigger a rejection.
• Refined enumeration values — Dropdown lists for attributes such as “Color,” “Material,” and “Fit Type” have been narrowed to more precise choices; for example, “Color” now requires a specific shade code instead of free‑form text.
• Global scope across 20 marketplaces — The update rolls out simultaneously in Canada, United States, Mexico, Brazil, Spain, United Kingdom, France, Netherlands, Germany, Italy, Sweden, Poland, Egypt, Turkey, Saudi Arabia, United Arab Emirates, India, Singapore, Japan, and Australia.
• Impact limited to SP‑API and JSON feeds — Listings submitted via flat‑file, XSD, or XML feeds remain governed by the older schema; only the SP‑API v2021‑08‑01 endpoint and JSON_LISTINGS_FEED will enforce the new rules.
• Category‑specific variations — A new “Fabric Type” attribute is required for apparel in the US but not in Japan, while “Power Source” becomes mandatory for electronics in the EU, illustrating the need for marketplace‑by‑marketplace checks.
• Reference spreadsheet released — Amazon published a detailed spreadsheet that maps each affected product type to the exact attribute changes per marketplace, serving as the primary checklist for compliance teams.