Overview

Amazon has reopened applications for the second edition of its Sustainability Accelerator, a 10‑week intensive designed for early‑stage brands operating in the EU or UK. The cohort will receive up to €23,000 in grant money or advertising credits, mentorship from climate‑focused experts, and a dedicated Amazon account manager. Sellers focused on eco‑friendly products should watch closely because the program promises both financial backing and hands‑on guidance that can accelerate growth on the marketplace.

Key Points

• €23,000 maximum grant — Participants may be awarded up to €23,000 that can be allocated to product R&D, Amazon Advertising spend, or inventory expansion; a UK‑based reusable bottle brand used €15,000 of the grant to launch a new colour line in Q2.
• 10‑week curriculum — The schedule combines weekly workshops, one‑on‑one mentor sessions, and Amazon‑internal training; a German cosmetics startup reported completing three product‑launch modules within the first month.
• Mentorship from EIT Climate‑KIC — Experts from Europe’s leading climate‑innovation hub provide strategic input on circular‑economy design, supply‑chain carbon accounting, and certification pathways; a Dutch apparel maker received a mentor‑driven roadmap to obtain the Global Recycle Standard.
• Dedicated account manager – Each cohort member is paired with an Amazon specialist who assists with listing optimization, advertising strategy, and performance reporting; a French home‑goods seller saw a 30 % reduction in ACOS after the manager adjusted keyword bids.
• Eligibility limited to early‑stage brands – Applicants must have completed Amazon Brand Registry, be based in an EU member state or the UK, and sell products that meet Amazon’s sustainability criteria; a Spanish bamboo‑toothbrush brand qualified after adding a “Climate Pledge Friendly” badge to its listings.

How the Sustainability Accelerator Works

1. Application & Eligibility Review — Sellers submit a detailed proposal through the Seller Central portal, including a sustainability vision statement, current sales data, and proof of Brand Registry. For example, a Finnish water‑filter startup attached its 2023 revenue sheet (US$120,000) and a draft plan to achieve carbon‑neutral packaging.