Overview

Amazon's Subscribe & Save program allows customers to set up recurring deliveries of eligible products at a discounted price. For sellers, participation in this program can drive repeat purchases and improve product visibility, but it comes with specific terms and conditions that govern eligibility, pricing, fulfillment, and enrollment. Understanding these rules is essential for any seller considering or currently enrolled in the program.

Key Points / What Sellers Need to Know

• Eligibility is not automatic — Products and sellers must meet specific requirements outlined by Amazon before they can participate in Subscribe & Save. Not every product or seller qualifies.
• Amazon controls enrollment — Amazon may enroll or remove eligible products from the program at its discretion, and sellers can also withdraw at any time.
• Sellers fund the subscription discount — Beyond any discount Amazon itself provides, sellers agree to fund additional discounts offered to subscribing customers.
• Order allocation is not guaranteed — Even if your product is in Subscribe & Save, Amazon may allocate subscription orders across multiple sellers, meaning participation does not guarantee you will receive every order.
• Products must remain available to all buyers — If you offer a product through Subscribe & Save, you must also make it available to non-subscribing customers at its regular price.

How Subscribe & Save Works for Sellers

When a seller's product is enrolled in Subscribe & Save, customers can opt to receive that product on a recurring schedule — typically every one to six months. The customer receives a discount on each delivery, which incentivizes long-term purchasing behavior. From the seller's perspective, the program creates a predictable stream of repeat orders, which can improve inventory planning and boost overall sales velocity. However, sellers should be aware that Amazon retains significant control over how the program operates, including which products are featured and how orders are distributed among competing sellers.

Discounts and Pricing Structure

The discount structure under Subscribe & Save requires careful attention. Sellers agree to fund a portion of the subscription discount that customers receive, with the specific percentage outlined in Amazon's program documentation. Amazon may also choose to offer additional discounts on top of what the seller funds, and these are applied at the time each subscription order is placed. Furthermore, Amazon reserves the right to combine Subscribe & Save discounts with other promotional offers the seller may be running, which means the effective discount on a given order could be larger than what a seller initially anticipated. Sellers should factor these combined discounts into their pricing and margin calculations to avoid unprofitable transactions.