Overview

Amazon now offers Subscribe & Save sellers a dedicated benchmarking report that lets them compare their subscription program performance against similar sellers. The report breaks down both input and output metrics over trailing three-month and twelve-month periods, giving sellers a clear picture of where they stand relative to their peers and where they can improve.

Key Points / What Sellers Need to Know

• Personalized benchmarks — Your comparison benchmarks are not one-size-fits-all. Amazon calculates them individually based on factors like your product category mix, how long you have been in the Subscribe & Save program, and the size of your business.

• Input and output metrics — The report separates metrics into input factors you can control (such as stock availability, coupon usage, and discount levels) and output results that reflect business performance (such as sales penetration, revenue growth, and subscription growth).

• Color-coded comparisons — Red values indicate you are performing below your benchmark, while green values show you are outperforming it, making it easy to spot areas that need attention at a glance.

• Brand-level filtering — Sellers who manage multiple brands can filter the report by individual brand, ensuring they see an apples-to-apples comparison even when brands fall into different categories or vary in tenure and size.

• Dynamic benchmarks — When you apply a brand filter, the benchmark values recalculate to reflect the appropriate comparison group for that specific brand.

Input Metrics: What You Control

The benchmarking report tracks three input metrics over a trailing three-month window. The first is the out-of-stock cancellation rate, which measures the percentage of Subscribe & Save orders that could not be fulfilled because the product was out of stock during the delivery period. Keeping this number low is essential because subscription customers expect reliable, recurring deliveries and a high out-of-stock rate directly leads to cancelled subscriptions. The second metric is coupon acquisition rate, which tracks the percentage of new subscriptions that were acquired through coupon promotions. This helps sellers understand how heavily they rely on coupons to attract subscribers. The third metric is average savings rate, calculated as the combined average discount percentage passed on to customers through both the standard Subscribe & Save discount and any active coupons. This metric helps sellers evaluate whether their pricing incentives are competitive relative to similar offerings.