Amazon SP-API Launches Search Query and Catalog Performance Report Types Across 18 Marketplaces
Amazon will release two new SP‑API report types—SEARCH_QUERY_PERFORMANCE and SEARCH_CATALOG_PERFORMANCE—on June 26 2025. The reports cover 18 marketplaces and return impressions, clicks, add‑to‑cart and purchase metrics at ASIN‑level and catalog‑wide views.
Overview
Amazon is adding two fresh analytics report types to the Selling Partner API (SP‑API) on June 26 2025. The Search Query Performance and Search Catalog Performance reports will deliver programmatic access to search‑driven shopper behavior—impressions, clicks, cart adds, and purchases—across 18 Amazon marketplaces. Sellers and developers who have depended on manual Seller Central exports now gain a scalable, automated way to monitor and act on search data.
Key Points
- Launch date — The two reports become available on June 26 2025, giving sellers a clear timeline for integration.
- Marketplace reach — Coverage includes North America, Europe, Asia‑Pacific, and the Middle East, totaling 18 distinct Amazon sites.
- Full‑funnel metrics — Each report records four key actions: search impressions, clicks, cart additions, and completed purchases.
- ASIN‑level detail — The Search Query report links individual search terms to specific ASIN performance, mirroring data previously found only in Brand Analytics.
- Catalog‑wide view — The Search Catalog report aggregates those metrics across a seller’s entire product portfolio, exposing macro trends.
- Standard SP‑API workflow — Both reports use the existing Reports endpoint and asynchronous request model, so no new authentication or endpoint learning is required.
How the New Report Types Work
- Create a report request — Using the
createReportScheduleoperation, developers specify the desired report type (SEARCH_QUERY_PERFORMANCEorSEARCH_CATALOG_PERFORMANCE) and the date range (e.g., 2024‑11‑01 to 2024‑11‑30). For example, a brand manager can request a November catalog report for the US marketplace. - Poll for completion — The API returns a report ID. Teams repeatedly call
getReportuntil the status changes fromIN_PROGRESStoDONE. In a typical scenario, a request for a single marketplace completes within 15 minutes.
Analysis & Recommendations
Why This Matters
Programmatic access to search‑driven shopper behavior lets sellers automate keyword performance monitoring, adjust PPC bids, and forecast inventory across all 18 sites. A single‑marketplace report is typically ready in ~15 minutes, cutting manual export time from hours to minutes.
Key Takeaways
- Launch date is June 26 2025 for both SEARCH_QUERY_PERFORMANCE and SEARCH_CATALOG_PERFORMANCE reports.
- Coverage spans 18 Amazon marketplaces across North America, Europe, APAC and the Middle East.
- Each report provides four funnel metrics: impressions, clicks, add‑to‑cart and purchases.
- Reports use the existing Reports endpoint with the standard asynchronous workflow (createReportSchedule, getReport, getReportDocument).
Recommended Actions
- →In your SP‑API client, call the Reports API's createReportSchedule operation with reportType SEARCH_QUERY_PERFORMANCE or SEARCH_CATALOG_PERFORMANCE...
- →Poll getReport until status is DONE, then retrieve the CSV via getReportDocument's pre‑signed URL and store it in your data warehouse.
- →Configure a daily or weekly schedule using createReportSchedule for each marketplace you sell in to automate continuous data collection.
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