Overview

Amazon has added a dedicated Vitamins and Supplements category to its South African marketplace, Amazon.co.za, as of early 2024. The new category lets sellers list health‑focused products through the regular “Add a Product” workflow, opening a channel to a growing base of wellness‑oriented shoppers. Early adopters can benefit from limited competition and the chance to secure organic visibility before the segment matures.

Key Points

• Category launch — Amazon now accepts vitamin and supplement listings on Amazon.co.za, using the standard product‑creation process.
• Returnless refunds — Customer returns trigger automatic refunds without requiring the physical item to be sent back, reflecting Amazon’s policy for consumable health goods.
• No gating requirement — Sellers can enter the category by simply meeting published listing criteria; there is no separate application or approval step.
• Specific compliance rules — Listings must include full ingredient disclosures, dosage information, expiration dates, and any relevant certifications to satisfy South African health regulations.
• Early‑mover advantage — Because the South African marketplace is still nascent, the supplement space currently has far fewer sellers than in the U.S., U.K., or EU, offering a clearer path to high rankings.
• Margin considerations — Returnless refunds and the inability to restock returned supplements mean sellers need to factor higher potential refund rates into their pricing models.

How to List Supplements on Amazon.co.za

1. Review the category guidelines — Access Amazon’s South Africa supplement policy in Seller Central and note requirements for labeling, ingredient lists, and permissible health claims. Example: a multivitamin must display a complete ingredient table, serving size, and expiration date on the detail page.
2. Prepare compliant product data – Assemble high‑resolution images, a SKU, and a product description that meets the labeling standards. Example: a fish‑oil capsule listing includes the EPA/DHA content per serving and a clear “No artificial flavors” statement.