Overview

Amazon is cutting referral fees for low‑priced clothing and accessories on its European marketplaces. Effective immediately, items priced below the local €15 (or equivalent) threshold will see fees drop by roughly half. The change directly affects sellers of budget fashion, offering a chance to improve margins and re‑enter price points that were previously unprofitable.

Key Points

• UK fee cut — Referral rates on clothing under £15 fall from 15.3 % to 8.16 %, saving more than £1 per unit on a £14.99 item.
• Core EU markets — Germany, France, Italy and Spain reduce fees from 15 % to 8 % on apparel under €15, delivering a €0.70 saving per €14.99 sale.
• Additional EU sites — Austria, Belgium, Netherlands and Luxembourg move from 15.45 % to 8.24 % on sub‑€15 items, cutting the fee by €0.75 on a €14.99 product.
• Sweden adjustment — Items priced under SEK 175 (≈ €15) see fees drop from 15 % to 8 %, translating to a SEK 12 (≈ €1) reduction per sale.
• Poland reduction — The smallest change, from 10 % to 8 % on clothing under PLN 65 (≈ €15), still yields a PLN 1.30 (≈ €0.30) saving per unit.

How Referral Fee Reductions Work

1. Identify eligible listings — Any product classified under the “Clothing & Accessories” category and priced below the market‑specific threshold qualifies.

   • Example: A women’s T‑shirt listed at €13.99 in France automatically triggers the reduced 8 % rate.

2. Apply the new percentage — Amazon replaces the standard referral fee with the lower percentage for qualifying sales.

   • Example: A €13.99 shirt in Germany now incurs an €1.12 fee (8 %) instead of €2.10 (15 %).

3. Maintain standard rates for higher‑priced items — Listings priced at or above the threshold continue to be charged the regular referral fee.

   • Example: A €20 jacket in Spain still pays the 15 % fee, amounting to €3.00 per sale.