Overview

Amazon released short video tutorials on optimizing Amazon Stores for brand-registered sellers. The guidance covers five store enhancements including video, shoppable images, galleries, bestseller tiles, and product collections designed to boost engagement and conversions.

Key Points

• Add Video to Your Store — Video tiles communicate product information and brand story directly within Store, increasing time on page and conversion rates.
• Add Shoppable Images — Lifestyle images with clickable products allow customers to view details and add items to cart without leaving Store page.
• Add Gallery to Home Page — Scrollable image galleries on home page showcase brand visually and create strong first impression for visitors.
• Add Bestsellers and Recommended Products — Product tiles on sub-pages surface popular items and reduce customer effort finding relevant products.
• Add Product Collections — Group products by theme, season, or use case to tell product story beyond simple grid of listings.

Why These Features Matter

• Video Drives Engagement — Shoppers who engage with video content convert at higher rates; repurpose existing product or social media videos for Store pages.
• Shoppable Images Increase AOV — Context-based purchasing for complementary products encourages cross-selling and raises average order value.
• Galleries Improve Brand Perception — Professional imagery in gallery format makes brand appear more trustworthy and encourages deeper exploration.
• Bestseller Tiles Guide Decisions — Highlighting proven winners with strong reviews naturally leads to higher conversion rates for catalog browsers.
• Collections Enable Merchandising — Seasonal or themed groupings keep Store fresh and relevant, encouraging repeat visits from bookmarked customers.

Seller Impact

• Add videos to top 3 Store pages — Upload product demonstration or brand story videos to your Store's most-visited pages this week.