Overview

Amazon's SEND (Simple Export and Navigate Delivery) program provides sellers based in Mexico with a streamlined way to ship Fulfillment by Amazon (FBA) inventory directly to US fulfillment centers. The program leverages Amazon Partnered Carriers (APCs) to handle the entire logistics chain — from pickup at the seller's location through customs clearance to final delivery at Amazon's US warehouses. For Mexican sellers looking to tap into the massive US marketplace, SEND removes many of the traditional barriers associated with cross-border shipping.

Key Points / What Sellers Need to Know

• End-to-end managed shipping — Once a partnered carrier picks up your shipment in Mexico, they handle everything from customs documentation to delivery at the US fulfillment center, significantly reducing the complexity of cross-border logistics.
• Integrated Seller Central workflow — Sellers can book shipments, schedule carrier pickups, and enter customs information directly within the standard FBA shipment creation flow in Seller Central, with no need for separate freight forwarding platforms.
• Dual shipping modes available — The program supports both ground shipping and air shipping from Mexico to the US, giving sellers flexibility to balance cost and speed based on their inventory needs.
• Competitive rates with seamless payments — Amazon offers competitive cross-border shipping rates, and all charges are handled through integrated payments within Seller Central, eliminating the need for separate carrier billing arrangements.
• Full shipment tracking — Sellers can monitor the status of their SEND shipments directly within Seller Central, with tracking updates provided by the partnered carrier throughout the journey.
• Customs compliance remains your responsibility — While the carrier manages the clearance process on both the Mexican and US sides, sellers must ensure their products and shipments fully comply with all applicable import and export laws.

How the SEND Shipping Process Works

To use the SEND program, sellers create an FBA shipment through the standard workflow in Seller Central. After navigating to the FBA section and selecting the Mexico-to-US shipping route, sellers choose the inventory and quantities they want to send, confirm their ship-from address in Mexico, and provide accurate packing details including box weights in pounds and dimensions in inches. When prompted for shipping details in step two of the workflow, sellers select the "SEND (partnered carrier)" option. Both pickup from the seller's location and drop-off at an APC facility are available, giving sellers flexibility in how they hand off their inventory to the carrier.