Overview

Amazon announced on February 17 that its Business Solutions Agreement (BSA) will be revised effective March 4, 2026. The update introduces a strict Agent Policy and new AI‑related restrictions, giving sellers only a two‑week window to verify that every automation or AI tool they rely on complies. Non‑compliant software could lose access to Seller Central, making immediate review essential for any seller using third‑party services.

Key Points

• Two‑week compliance window — Sellers must confirm tool compliance by March 4, 2026, or risk losing access to Amazon services.
• AI usage limits — The BSA now bans using Amazon data to train, improve, or reverse‑engineer AI models, covering everything from price‑optimizers to inventory‑forecasting bots.
• Agent identification requirement — All automated agents must explicitly label themselves as bots whenever they interact with Amazon APIs or Seller Central.
• Mandatory “kill switch” — Amazon may demand immediate shutdown of any non‑compliant automation, so sellers need a rapid deactivation mechanism.
• Expanded scope of affected tools — The policy touches AI‑enabled dashboards, scraping scripts, virtual‑assistant agencies, and any software that manipulates listings, pricing, or inventory.

How the New BSA & Agent Policy Works

1. Agent Declaration — Every automated system that contacts Amazon must embed a clear identifier (e.g., a header or user‑agent string) stating it is a bot.

   • Example: A price‑monitoring tool adds “X‑Bot: AmazonPricingAI v2.0” to each API request, allowing Amazon to recognize it as an automated agent.

2. Compliance with Section 19 — The revised BSA’s Section 19 outlines prohibited actions, such as harvesting product data for external machine‑learning projects or reverse‑engineering Amazon’s code.

   • Example: A competitor‑analysis service that scrapes product titles and feeds them into a proprietary recommendation engine must cease that data collection to stay within the agreement.