Overview

Amazon has introduced a bulk deal creation feature within Seller Central, allowing sellers to set up multiple deals simultaneously across different storefronts. This update streamlines what has traditionally been a tedious, one-at-a-time process for running promotions, making it significantly easier for sellers managing large catalogs or operating in multiple marketplaces.

Key Points

• Bulk deal creation dashboard — A new dedicated interface within Seller Central lets sellers create two or more deals at once, replacing the previous single-deal workflow.
• Pre-filled templates — Amazon provides downloadable templates pre-populated with deal recommendations, including suggested ASINs and recommended pricing or discount levels.
• Multi-country support — Sellers can use a single template file to create deals across multiple country marketplaces simultaneously.
• Custom scheduling — The tool allows sellers to set specific schedules for when each deal goes live.
• Price customization — Sellers retain full control over final deal pricing for each product, even when using Amazon's suggested discounts.

How Bulk Deal Creation Works

The new feature is accessible through the Deals dashboard in Seller Central. Sellers begin by downloading a pre-filled template that Amazon generates based on their catalog. This template includes recommended ASINs that Amazon's algorithms have identified as strong candidates for deals, along with suggested pricing or discount percentages designed to be competitive. Sellers can then review these recommendations, adjust pricing to their preference, set their desired schedule, and upload the completed template to create all deals at once.

The template-based approach is particularly useful for sellers who operate across multiple Amazon marketplaces. Rather than logging into each country's Seller Central instance and creating deals individually, the bulk template supports multi-country deal creation from a single file upload. This means a seller with listings in the United States, United Kingdom, Germany, and Japan can configure deals for all four marketplaces in one workflow.