Overview

Amazon introduced an AI‑driven “canvas” workspace inside Seller Central on March 3 2026 for U.S. and U.K. merchants. The tool lets sellers dissect their sales figures, pose follow‑up questions in plain language, and watch charts reshape instantly, all without leaving the dashboard. This capability gives sellers a faster route from raw data to actionable insight, which can be critical for inventory management, pricing decisions, and new product planning.

Key Points

• General availability on March 3 2026 — The canvas feature launched for every seller operating in the United States and United Kingdom, with plans to roll out to additional regions and languages later in the year.
• Free of charge — Amazon provides the AI canvas at no extra cost, positioning it as a built‑in analytics aid rather than a paid add‑on, which lowers the entry barrier for smaller sellers.
• Natural‑language visual queries — By typing requests such as “show me last‑quarter sales by category,” the system instantly creates a bar chart that can be refined on the fly, for example by adding “exclude discontinued SKUs.”
• What‑if scenario modeling — Sellers can ask hypothetical questions like “how would a 10 % price increase on my best‑selling hoodie affect cash flow,” and the canvas returns profit‑margin forecasts and inventory turnover projections.
• Interactive drill‑down — Clicking any data point triggers a follow‑up query (e.g., “why did sales dip in week 12?”) that produces a new line graph overlaying promotional activity, ad spend, and competitor price changes for that period.
• Early skepticism — Some early adopters caution that the AI is still experimental and warn against relying on recommendations that might be inaccurate.

How the Canvas Experience Works

1. Start with a natural‑language prompt — A seller enters a request such as “display my top five products by profit margin this month” into the Seller Assistant chat box; the AI pulls the relevant sales, cost, and fee data from the seller’s account.
2. Canvas generation in seconds — The platform builds a visual canvas that includes a profit‑margin bar chart, a table of SKU identifiers, and suggested actions like “increase inventory for Product A” or “run a Lightning Deal for Product C.”