Amazon Seller University Releases New Videos on Enhancing Your Brand Store
Amazon Seller University released five short tutorial videos this week that show brand‑registered sellers how to add product videos, shoppable images, galleries, bestseller tiles and collections to their Brand Stores—all through the Store builder UI with zero coding.
Overview
Amazon Seller University has added a fresh set of short video tutorials that show brand‑registered sellers how to upgrade their Amazon Brand Stores. The series, launched this week, walks users through adding product videos, shoppable images, galleries, bestseller tiles and curated collections—all without any programming. Sellers who rely on Stores for brand storytelling and traffic should watch the videos to boost engagement and conversion.
Key Points
- New tutorial collection — Five concise videos each focus on a single Store enhancement, such as inserting a product video or building a shoppable lifestyle image.
- Zero‑code implementation — Every feature can be activated through the Store builder UI, so sellers with no technical background can apply the changes in minutes.
- Broad feature coverage — The series spans video embeds, interactive images, homepage galleries, bestseller highlight tiles, and thematic product collections.
- Action‑oriented format — Each video demonstrates the exact steps, from selecting a module to publishing the update, allowing sellers to replicate the process immediately.
- Free for brand‑registered sellers — The tools and the tutorial series are available at no extra cost, making Store optimization an accessible tactic for all eligible vendors.
How Store Enhancements Work
- Insert a product video — In the Store editor, choose the “Video” module, paste the Amazon‑hosted video URL, and position it on a high‑traffic page; for example, a seller of kitchen gadgets can place a 30‑second demo on the homepage to show the blender in action.
- Create a shoppable image — Upload a lifestyle photograph, draw clickable hotspots over each visible product, and link each hotspot to the corresponding ASIN; a fashion brand might overlay three outfit pieces on a runway shot, letting shoppers add any item to cart without leaving the Store.
- Add a homepage gallery — Select the “Gallery” widget, upload a series of 5–7 high‑resolution images that reflect brand aesthetics, and arrange them in a carousel; a home‑decor seller could showcase a room‑setting collage that cycles automatically, encouraging deeper browsing.
Analysis & Recommendations
Why This Matters
The five free videos give sellers step‑by‑step guidance to turn static Stores into interactive experiences, which can increase dwell time, pages per visit and conversion rates. By using product videos, shoppable images and curated collections, brands can showcase high‑margin items and seasonal promotions without hiring developers.
Key Takeaways
- Five concise videos were added, each covering a specific Store feature: product video, shoppable image, gallery, bestseller tile, or collection.
- All enhancements are applied through the Store builder UI, requiring no programming or external tools.
- The tutorial series is free and available to all brand‑registered sellers via Seller University as of this week.
- Implementing these modules can transform a single‑page Store into an interactive showcase that boosts shopper engagement.
Recommended Actions
- →Log into Seller Central > Seller University and watch the five new tutorial videos released this week.
- →In Store Builder, add a product video module to the top three high‑traffic pages (e.g., homepage, category page, promotional page) using the Amazon...
- →Create a shoppable image by uploading a lifestyle photo, adding clickable hotspots linked to ASINs, and publishing it on a high‑traffic Store page.
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