Overview

Amazon has introduced a new micro‑learning collection inside Seller University that delivers short, on‑demand videos focused exclusively on advertising tactics. Launched in early 2024, the series lets sellers learn a single ad‑related skill in a few minutes, making it easier to improve campaigns without sitting through hour‑long courses. The content is especially relevant for sellers who need quick guidance while building or tweaking Sponsored Products, Sponsored Brands, keyword lists, or Amazon Store pages.

Key Points

• Video length — Each lesson runs between 2 and 5 minutes, targeting a single advertising action such as adding a negative keyword.
• Match‑type deep dive — One video breaks down broad, phrase, and exact match, showing when a seller should prioritize reach versus precision.
• Negative keyword walkthrough — A dedicated tutorial demonstrates how to pull irrelevant search terms from campaign reports and add them as negatives.
• Store page building — Another clip walks through creating sub‑pages, grouping products by theme, and linking those pages to Sponsored Brands ads.
• Custom image setup — Sellers learn step‑by‑step how to upload lifestyle images for product‑collection ads, boosting visual appeal.
• Category targeting guide — The series includes a tutorial on selecting product categories as a targeting option, useful for new launches or niche markets.

How the Quick Tips Video Series Works

1. Select a topic — From the Seller University dashboard, a seller clicks the “Advertising Quick Tips” tab and chooses a subject, such as “Adding Negative Keywords.” For example, a seller managing a $5,000 monthly Sponsored Products budget can jump directly to the negative‑keyword lesson when reviewing search‑term reports.
2. Watch the micro‑lesson — The video plays a concise walkthrough, typically showing the Amazon Ads console, the exact menu clicks, and the fields to fill. In the negative‑keyword example, the video highlights the “Negative Keywords” tab, demonstrates copying a low‑performing query, and pasting it into the “Add Negative Keywords” box.