Overview

Amazon’s Seller University has rolled out a fresh collection of short video lessons that walk brand‑registered sellers through the latest tools for polishing their Amazon Storefronts. The tutorials, released this month, focus on adding video, shoppable images, homepage galleries, and curated product collections without any coding. Sellers who want to boost storefront engagement and conversion rates should watch the free videos and apply the step‑by‑step guidance.

Key Points

• Video integration tutorial — Shows how a kitchen‑appliance brand can embed a 45‑second product demo directly on its Store page, increasing dwell time.
• Shoppable image guide — Demonstrates tagging three lifestyle items in a living‑room scene so shoppers can add a sofa, lamp, and rug to the cart without leaving the page.
• Homepage gallery walkthrough — Explains arranging five high‑resolution images to showcase a cosmetics line’s seasonal palette, guiding first‑time visitors toward best‑selling shades.
• Best‑seller tile instruction — Walks a sports‑gear seller through enabling an auto‑populated tile that surfaces the top three running shoes on a sub‑page.
• Product collection builder — Details grouping a home‑decor seller’s “Spring Refresh” items into a single collection that can be linked from a Sponsored Brands ad.

How Store Optimization Features Work

1. Embedding a Store video — Upload a 30‑second clip of a smartwatch’s key functions, then drag the video widget into the desired section of the Store layout; the video automatically plays on mute when shoppers scroll into view.
2. Creating shoppable images — Start with a lifestyle photograph of a kitchen, use the image editor to place clickable hotspots on a blender, a set of knives, and a coffee maker, then assign each hotspot the corresponding ASIN so a click opens the product detail pane.
3. Building a homepage gallery – Select the “Gallery” module, upload a series of banner‑style images, and set the first slide to feature a limited‑edition sneaker release; the gallery cycles automatically, drawing attention to the promotion as soon as a visitor lands on the Store.