Overview

Amazon has released a fresh series of short Seller University videos that teach brand‑registered sellers how to enhance their Amazon Storefronts. The tutorials, launched this week, cover everything from adding product videos to creating shoppable images, galleries, best‑seller sections, and themed collections. Sellers who adopt these tools can expect higher shopper engagement and better conversion rates without needing a designer or developer.

Key Points

• Product video integration — A step‑by‑step guide shows how to upload a 30‑second demo video and embed it on a Store page, helping shoppers visualize the item in use.
• Shoppable lifestyle images — The tutorial explains how to turn a hero image of a living‑room scene into clickable hotspots that add a sofa or lamp to the cart instantly.
• Homepage visual galleries — Sellers learn to arrange up to 12 high‑resolution images in a rotating carousel that links each slide to a specific product or sub‑page.
• Best‑seller highlights — A quick walkthrough demonstrates pulling sales data into a “Top Sellers” widget that automatically updates weekly.
• Custom product collections — The video walks through grouping items for a summer‑sale collection, allowing the seller to swap products as inventory changes.
• No coding required — All features are built with Amazon’s Store editor, meaning a seller can complete each tutorial in under 15 minutes.

How the New Video Tutorials Work

1. Access the tutorial library — Log in to Seller Central, navigate to Seller University, and select the “Storefront Enhancements” playlist. For example, a seller of kitchen gadgets clicks the “Add Product Videos” video, which loads a 4‑minute walkthrough.
2. Upload media assets — Follow the on‑screen prompts to drag a 1080p product video into the Store media manager, then name the file “Stainless‑Steel Blender Demo.” The tutorial highlights acceptable file formats and size limits.
3. Place the video on a Store page — Using the Store editor, choose the desired layout block (e.g., “Full‑width banner”) and select the uploaded video from the dropdown. The example shows the video appearing beneath the hero image on the “Blenders” sub‑page.