Overview

Amazon maintains a comprehensive set of program policies that every seller must follow to operate on its marketplace. The Program Policies page (Help page G521) serves as a master directory of all rules, requirements, and guidelines that govern selling on Amazon — from listing standards and fulfillment requirements to customer service expectations and tax compliance. Understanding these policies is essential for maintaining good account health and avoiding suspensions.

Key Points / What Sellers Need to Know

• Seller Agreement compliance is mandatory — Every product listed on Amazon must comply with your seller agreement, all applicable Amazon policies, and all relevant laws and regulations. Ignorance of a policy is not a valid defense if your account is flagged.
• Policies span every aspect of selling — Amazon's program policies cover product listings, pricing, fulfillment, customer returns, inventory management, intellectual property, tax obligations, and much more.
• FBA sellers face additional requirements — Fulfillment by Amazon participants must comply with a separate set of FBA-specific policies covering product requirements, inventory standards, customer returns, lost and damaged inventory, and shipping procedures.
• Optional programs carry their own rules — If you participate in any optional Amazon program, the specific policy for that program applies in addition to the general seller policies.
• ASIN creation has its own policy — Amazon enforces specific rules around creating new product listings (ASINs), including product and listing restrictions that sellers must follow.
• A-to-Z Guarantee claims apply to all sellers — Amazon's A-to-Z Guarantee protects buyers and creates obligations for sellers regarding order fulfillment and customer satisfaction.

What the Program Policies Cover

Amazon's program policies are organized into several broad categories. General selling policies address the fundamentals: how you list products, set prices, communicate with customers, and handle orders. These baseline rules apply to every seller regardless of fulfillment method or product category. The policies also cover ASIN creation rules, product and listing restrictions, and requirements around seller-fulfilled shipping standards.