Overview

Amazon maintains a comprehensive set of policies, agreements, and guidelines that every seller on the platform must understand and follow. This reference page serves as the central hub within Seller Central for navigating the rules that govern your selling privileges, product listings, and business operations on Amazon's marketplace. Whether you're a new seller getting started or a seasoned veteran, staying current with these policies is essential for maintaining account health and avoiding suspensions.

Key Points / What Sellers Need to Know

• Business Solutions Agreement (BSA) — This is the foundational legal contract between you and Amazon. It outlines the terms of service, fee structures, and the obligations both parties must meet. Any changes to this agreement can directly impact how you operate.
• Selling Policies and Seller Code of Conduct — Amazon enforces strict behavioral standards that require sellers to act fairly, provide accurate information, and maintain a trustworthy buying experience. Violations can lead to listing removals or account deactivation.
• Product Restrictions and Listing Policies — Certain categories and products require approval before listing, and some items are outright prohibited. Sellers must verify that their inventory complies with all applicable restrictions before creating listings.
• Intellectual Property (IP) Policies — Amazon takes IP infringement seriously. Sellers must ensure they have the right to sell branded products and must not use copyrighted content, trademarks, or patented designs without proper authorization.
• Anti-Counterfeiting and Product Authenticity — Amazon's policies require that all products sold be authentic. Programs like Brand Registry, Transparency, and Project Zero are part of Amazon's broader effort to combat counterfeit goods.
• Communication and Customer Service Guidelines — Sellers must follow Amazon's rules around buyer-seller messaging, including restrictions on marketing content, external links, and soliciting reviews in prohibited ways.

What This Hub Covers

The Policies, Agreements, and Guidelines hub in Seller Central is organized as a directory of sub-topics, each linking to detailed guidance on specific areas of compliance. Major sections include the Amazon Services Business Solutions Agreement, general selling policies, the seller code of conduct, restricted products lists, listing policies, shipping and delivery requirements, and intellectual property rules. Each sub-section provides detailed expectations, examples of violations, and in many cases, links to appeal or resolution processes. Sellers should treat this hub as their primary compliance reference and revisit it regularly, as Amazon updates policies frequently — sometimes with limited advance notice.