Overview

Amazon mandates that every seller who lists products from Brazil must finish an identity verification before any listings go live. The requirement applies to both individuals and businesses and hinges on submitting a government‑issued ID plus a separate Brazilian proof of address. Getting the documents right the first time prevents costly delays in launching a store.

Key Points

• Country consistency is mandatory — The address proof must display a Brazilian location that matches the country you selected in Seller Central, even if your ID was issued elsewhere.
• Two distinct document sets — Amazon checks the identity document and the address proof independently; a mismatch between them triggers an automatic rejection.
• Common rejection cause — Sellers who submit a foreign passport but pair it with a non‑Brazilian utility bill often see their verification denied.
• Verification must be completed before selling — Until the verification status shows “Approved,” you cannot create listings, access advertising tools, or receive payouts.
• Document freshness matters — All submitted files need to be dated within the last 90 days; older statements are treated as invalid.

How the Verification Process Works

1. Start registration — When you create a new seller account and select Brazil as your business location, the onboarding wizard prompts you to upload a government‑issued ID (e.g., Brazilian CPF‑linked RG, CNH, or passport). A seller living in Rio who holds a Portuguese passport would upload that passport at this stage.
2. Upload proof of address — The next screen asks for a separate document that proves a Brazilian residence, such as a recent electricity bill, bank statement, or rental contract. The same Rio‑based seller would provide a utility bill dated within the past three months that lists their São Paulo address.
3. System checks for completeness — Amazon’s automated scanner verifies that each file is legible, un‑cropped, and contains the full name and address. If the passport image is blurry or the utility bill is missing the street number, the system flags the upload.