Overview

Seller-fulfilled shipping, also known as Fulfillment by Merchant (FBM), is Amazon's framework that allows sellers to store, pack, and ship orders directly to customers rather than using Fulfillment by Amazon (FBA). Understanding how to properly configure your shipping settings is essential for maintaining good account health, meeting delivery promises, and keeping customers satisfied.

Key Points / What Sellers Need to Know

• Shipping templates control your delivery promises — These templates define transit times, shipping rates, and the regions you're willing to ship to, and they directly affect how your offers appear to buyers.
• Accurate delivery times are critical — Amazon measures your on-time delivery rate, and consistently missing promised delivery windows can result in account health warnings or suspension.
• Default shipping address matters — Your ship-from address determines estimated delivery times shown to customers, so it must reflect where you actually fulfill orders from.
• BMVD products have special rules — Books, Music, Video, and DVD items may have distinct shipping rate requirements and handling time expectations.
• Shipping preferences apply at the account and SKU level — Sellers can configure global shipping defaults as well as override settings for individual products when needed.

How Shipping Templates Work

Shipping templates are the backbone of your seller-fulfilled delivery configuration. Each template lets you define shipping speeds (such as standard, expedited, or two-day), set per-item or weight-based shipping charges, and specify which domestic and international regions you serve. When you create or edit a listing, you assign it to a shipping template, and that template governs the delivery promise displayed on the product detail page. Sellers can create multiple templates to handle different product types — for instance, a lightweight template for small items with fast transit and a separate heavy/bulky template with longer handling times. Amazon recommends keeping your templates up to date, especially during peak seasons or when your fulfillment operations change.