Overview

Amazon's 2025 fee structure brings a measure of relief for third-party sellers after several years of steady cost increases. While the core framework of referral fees, FBA fulfillment charges, and storage costs remains intact, Amazon has avoided introducing any entirely new fee categories this year. Several targeted reductions and launch incentives give sellers fresh opportunities to manage their cost base more effectively.

What's New for 2025

• No new fee categories — Amazon has refrained from adding additional fee types, offering sellers more predictability after recent years of expanding costs
• Reduced inbound placement fees for bulky items — Oversized inventory benefits from an average reduction of $0.58 per unit on inbound placement fees
• New ASIN launch waivers — Certain fees are waived on the first 100 units per new ASIN throughout 2025, lowering the barrier for product launches
• High-demand product incentives — Sellers stocking items flagged as high-demand may qualify for additional fee reductions or placement advantages

Selling Plan Costs

Amazon continues to offer two selling plans. The Individual plan charges $0.99 per item sold and suits sellers moving fewer than 40 units per month. The Professional plan runs $39.99 monthly and includes access to advertising tools, bulk listing features, and Buy Box eligibility. Once a seller consistently exceeds 40 units monthly, the Professional plan pays for itself through per-item savings alone.

Referral Fees by Category

Every transaction on Amazon incurs a referral fee that functions as the platform's sales commission. Rates range from 8% to 45% depending on product category, though most sellers encounter the standard 15% rate. Categories like Amazon Device Accessories sit at the higher end, while Consumer Electronics tends to carry lower percentages. Sellers should verify the exact referral rate for their specific category before finalizing pricing strategies, since even small percentage differences can significantly affect margins on lower-priced products.

FBA Fulfillment and Storage Fees

For sellers using Fulfillment by Amazon, per-unit fulfillment costs scale with product dimensions and weight. Standard-size lightweight items carry the lowest rates, while oversized and heavy products cost progressively more. Storage fees add another layer: $0.78 per cubic foot during off-peak months, rising sharply to $2.40 per cubic foot during the Q4 peak season from October through December. That threefold seasonal increase makes inventory planning a financial priority. Slow-moving stock occupying warehouse space during the holidays can quietly drain profitability.