Amazon Seller Central Error 100371: How to Fix Unauthorized Product Type Listing Issues
Error 100371 blocks a listing when the seller lacks permission for the chosen product type. It appears in bulk feeds when a row uses a gated type such as AudiobookPublisher, preventing the ASIN from going live until the product_type column is changed to an approved value like DigitalMusicAudioCD.
Overview
Amazon’s error code 100371 appears when a seller tries to create or modify a listing using a product type that the account is not cleared to sell. The block stops the item from becoming active, forcing sellers to either secure the proper permissions or re‑classify the product before the listing can be processed. Prompt resolution is essential to keep launch timelines and inventory flow intact.
Key Points
- Permission mismatch — The error is triggered when the seller’s account lacks the right to list under a specific product type or group that Amazon reserves for approved partners.
- Media‑category hot spot — Listings for audiobooks, certain music formats, and other publishing‑related product types often generate this code if the seller is not an authorized publisher.
- Bulk‑feed vulnerability — Uploading a spreadsheet that contains a gated product type will cause the individual row to fail, even though the rest of the file may process successfully.
- Listing stays offline — Until the product type is corrected or the required authorization is granted, the affected ASIN will not appear on the marketplace.
- No health penalty — The error does not affect account performance metrics, but it does delay visibility and sales potential for the impacted item.
- Pre‑emptive checks save time — Verifying category permissions before building new listings reduces the chance of encountering the error during peak launch periods.
How to Resolve Error 100371
- Confirm account authorizations — Log into Seller Central, navigate to the “Account Settings” → “Permissions” page, and review the list of categories marked as “Approved.” For example, a seller who sees “Books – General” but not “Audiobooks – Publisher” knows the latter is off‑limits.
- Reassign the product type — Edit the problematic listing and select a product type that matches the seller’s approved categories. If an audiobook was mistakenly filed under the “Audiobook – Publisher” type, changing it to “Digital Music – Audio CD” (or another permitted format) aligns the listing with existing rights.
Analysis & Recommendations
Why This Matters
The error stalls the ASIN in draft status, delaying launch timelines, advertising spend, and inventory turnover. Resolving it quickly restores visibility and sales potential, especially for time‑sensitive media launches.
Key Takeaways
- Error 100371 is triggered when a seller lists under a product type they are not authorized for.
- Common gated categories include audiobooks and certain music formats, e.g., AudiobookPublisher.
- In bulk uploads, only the rows with the unauthorized product_type fail while the rest of the file processes.
- Changing the product_type to an approved category such as DigitalMusicAudioCD clears the error.
Recommended Actions
- →Log into Seller Central > Settings > Account Settings > Permissions and confirm which product types are marked as Approved.
- →Edit the affected listing or bulk‑feed file: replace the unauthorized product_type (e.g., AudiobookPublisher) with an approved type like DigitalMus...
- →Before future uploads, filter the feed for any gated product_type values and correct them to authorized categories.
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