Overview

Amazon’s error code 100371 appears when a seller tries to create or modify a listing using a product type that the account is not cleared to sell. The block stops the item from becoming active, forcing sellers to either secure the proper permissions or re‑classify the product before the listing can be processed. Prompt resolution is essential to keep launch timelines and inventory flow intact.

Key Points

• Permission mismatch — The error is triggered when the seller’s account lacks the right to list under a specific product type or group that Amazon reserves for approved partners.
• Media‑category hot spot — Listings for audiobooks, certain music formats, and other publishing‑related product types often generate this code if the seller is not an authorized publisher.
• Bulk‑feed vulnerability — Uploading a spreadsheet that contains a gated product type will cause the individual row to fail, even though the rest of the file may process successfully.
• Listing stays offline — Until the product type is corrected or the required authorization is granted, the affected ASIN will not appear on the marketplace.
• No health penalty — The error does not affect account performance metrics, but it does delay visibility and sales potential for the impacted item.
• Pre‑emptive checks save time — Verifying category permissions before building new listings reduces the chance of encountering the error during peak launch periods.

How to Resolve Error 100371

1. Confirm account authorizations — Log into Seller Central, navigate to the “Account Settings” → “Permissions” page, and review the list of categories marked as “Approved.” For example, a seller who sees “Books – General” but not “Audiobooks – Publisher” knows the latter is off‑limits.
2. Reassign the product type — Edit the problematic listing and select a product type that matches the seller’s approved categories. If an audiobook was mistakenly filed under the “Audiobook – Publisher” type, changing it to “Digital Music – Audio CD” (or another permitted format) aligns the listing with existing rights.