Overview

Managing your Seller Central account settings is fundamental to running your Amazon business effectively. This reference covers some of the most common questions sellers have about account access permissions, transferring seller accounts, navigating multiple storefronts, and linking external websites to Amazon product listings. Understanding these settings helps ensure your team has the right access and your operations run smoothly across all your selling channels.

Key Points / What Sellers Need to Know

• Account permissions vary by selling plan — The pages and features you can access in Seller Central depend on whether you have an Individual or Professional selling plan, and whether you use additional services like Fulfillment by Amazon (FBA).
• The primary account holder controls user access — The person who originally registered the account has full access by default and can grant or restrict permissions for other users through the User Permissions feature.
• User Permissions is a Professional-only feature — Only sellers on the Professional selling plan can add additional users and manage their access levels. Individual plan sellers do not have access to User Permissions.
• Seller accounts are generally non-transferable — If business ownership changes, the new owner must create a fresh seller account rather than taking over the existing one.
• Multi-store sellers can switch between sites easily — A dropdown menu in Seller Central lets you toggle between different Amazon marketplaces you sell on, such as Amazon.com and Amazon.ca.

Account Access and User Permissions

When you first register a Seller Central account, you automatically receive access to every available page and feature. As the primary account administrator, you have the ability to invite additional users and control exactly which tools and sections they can see. This is managed through the User Permissions feature, which is exclusively available to Professional selling plan subscribers. If you are a secondary user and find yourself unable to access certain features or help topics, you will need to contact your primary account administrator to request the appropriate permissions. It is worth noting that many Seller Central help pages are publicly accessible without requiring a sign-in, so you can browse general documentation at any time.