Overview

Amazon has rolled out personalized STEP (Seller Tier Evaluation Program) recommendations inside the Amazon Seller mobile app, allowing sellers to view performance‑improving suggestions without opening a desktop browser. The update went live this week and surfaces ASIN‑specific, metric‑focused advice directly on a seller’s phone. Mobile access means sellers can react to issues faster, protecting tier status and the benefits that come with higher tiers.

Key Points

• Instant mobile visibility — STEP recommendations appear in the app’s navigation drawer, letting a seller on a warehouse floor see the same data they would on the desktop dashboard.
• ASIN‑level alerts — The system pinpoints individual products, such as a “Blue Cotton T‑Shirt (SKU 12345)”, that are pulling the overall STEP score down.
• Metric‑by‑metric guidance — If the Order Defect Rate is the limiting factor, the recommendation will suggest a concrete action, like “review the last 30 customer messages for this ASIN”.
• One‑tap navigation — A “View STEP Details” button in the app routes users straight to the recommendation page, eliminating the need to search through menus.
• Parity with desktop — All data shown on mobile mirrors the desktop STEP dashboard, ensuring no loss of insight when switching devices.
• Weekly reminder — The app pushes a gentle notification every Thursday if new recommendations have been generated, encouraging regular review.

How Mobile STEP Recommendations Work

1. Data aggregation — Amazon continuously pulls the seller’s latest order‑defect, late‑shipment, and cancellation metrics, then calculates a real‑time STEP score. Example: A seller with a 0.8 % defect rate and a 1.2 % late‑shipment rate receives a score of 78, just below the “Silver” threshold of 80.
2. Threshold analysis — The platform compares each metric against the next tier’s cut‑off values. Example: The late‑shipment threshold for “Gold” is 1.0 %; the seller’s 1.2 % triggers a recommendation to improve shipping speed.