Overview

Amazon has introduced a “Stay Informed” tab inside the Seller mobile app, giving sellers a single place to read Seller Central announcements, policy updates, and business news on their phones. The hub appears automatically for anyone with the latest app version, delivering real‑time alerts without the need to log into the desktop site. Sellers who rely on mobile workflows can now catch critical changes while they manage orders, inventory, and performance metrics.

Key Points

• Dedicated news feed — The new tab aggregates every recent Seller Central announcement, from fee adjustments to program launches, into one chronological list.
• Instant mobile access — Sellers can open the feed directly from the app’s home screen, eliminating the extra step of signing into the web portal.
• Live updates — As soon as Amazon publishes a notice, it appears in the feed, meaning a seller checking the app at 9 a.m. will see the same information a desktop user sees at 9:01 a.m.
• Zero‑configuration rollout — The feature is pre‑installed for all accounts; there is no opt‑in, no permissions, and no separate login required.
• Full‑content parity — Headlines, full‑text articles, and linked resources are identical to the desktop news section, so sellers receive the complete message, not a summary.

How the Stay Informed Tab Works

1. Location on the home screen — The tab sits alongside “Orders,” “Inventory,” and “Performance” at the top of the app. For example, a seller who opens the app to check a low‑stock alert will see the “Stay Informed” icon right away and can tap it with a single tap.
2. Chronological feed display — Once opened, the screen lists announcements from newest to oldest, each with a headline, brief preview, and timestamp. A seller managing a private‑label brand can scroll to see a policy change announced at 02:15 UTC and decide whether it affects their upcoming product launch.
3. In‑app article view — Tapping any headline expands the full article, complete with embedded links to related Seller Central resources. For instance, a notice about a new “Buy Box” eligibility rule opens a page that includes a link to the detailed eligibility criteria, which the seller can read without leaving the app.