Overview

Amazon ties each seller account to the legal entity that originally registered it, making the account non‑transferable. When a business is sold, merged, or otherwise changes owners, the new party must start a fresh account. Sellers need to understand this rule to avoid suspension and to plan realistic valuations during a transition.

Key Points

• Accounts stay with the original entity — Amazon’s policy mandates that a seller account remains linked to the business that created it, so it cannot be handed over like a piece of equipment.
• New owners must register a fresh account — If Company X sells its Amazon store to Company Y, Y must complete the standard registration, verification, and agreement process as a separate seller.
• User permissions can be modified without a new account — Adding a new operations manager or removing a former partner is done through the Seller Central user‑management screen, leaving the underlying account unchanged.
• Historical performance is locked to the original account — Sales volume, A‑to‑Z claim rates, and customer feedback stay attached to the first account and cannot be migrated to a new one.
• Violating the transfer rule can trigger suspension — Attempting to share login credentials or sell the account outright may result in Amazon disabling the account and withholding funds.
• Closing an account requires final settlement — When the original owner ends the account, Amazon holds any outstanding disbursements for up to 90 days, so the seller must reconcile all fees before closure.
• Advertising campaigns do not transfer — Sponsored Products, Sponsored Brands, and other ad assets remain attached to the original account; the new owner must rebuild campaigns from scratch, possibly reallocating budget.

How Seller Accounts Work

1. Create a legal entity profile — The owner registers a business name, tax ID, and bank details; for example, a newly formed LLC in Texas submits its EIN during sign‑up.
2. Sign the Amazon Services Agreement — Amazon binds the entered entity to its terms; a seller who opened an account in June 2023 agreed to the same conditions that apply today.