Amazon Says A+ Content Can Lift Sales Up to 20 Percent — Here's How to Use It
Amazon reports standard A+ listings lift sales ~8% and Premium A+ can boost up to 20%. Premium is now open to any brand‑registered seller with a Brand Story, and the A+ Content Manager offers pre‑designed modules, duplication across SKUs and multilingual support.
Overview
Amazon is urging brand‑registered sellers to adopt A+ Content, an enhanced listing option that swaps plain text for rich media and interactive modules. Internal data shows that standard A+ listings generate an average sales lift of about 8 percent, while Premium A+ can push growth to as much as 20 percent. The tool is positioned as a relatively low‑effort way to boost conversion rates and curb returns, making it a priority for sellers seeking measurable performance gains.
Key Points
- Average lift for standard A+ — Sellers who add regular A+ modules see roughly an 8 percent increase in sales compared with identical listings that lack enhanced content.
- Premium A+ upside — When the Premium tier is employed, Amazon reports sales improvements of up to 20 percent, driven by larger images, video, and interactive features.
- Eligibility expansion — Premium A+ was once limited to a handful of vendors; it is now being rolled out to any brand‑registered seller who has published a Brand Story across all of their ASINs.
- Built‑in creation tools — The A+ Content Manager offers pre‑designed module layouts, automatic duplication across product variations, and multilingual translation support, eliminating the need for external designers.
- Return‑rate reduction — Listings that clearly explain size, material, compatibility, or usage through visuals see fewer surprise returns and lower negative‑review volumes.
- Data‑driven recommendations — Amazon’s interface suggests module types and image dimensions based on the seller’s category, helping to streamline the creative process.
How A+ Content Works
- Eligibility verification — Only sellers enrolled in Amazon Brand Registry and holding a registered trademark can access the A+ suite. For example, a cosmetics brand that has secured its trademark can log into Seller Central and see the “A+ Content Manager” tab, whereas an unregistered reseller will not.
- Module selection and assembly — Within the manager, sellers pick from a library of pre‑formatted blocks such as Brand Story, Feature Comparison, Image Hotspot, Video, and Cross‑Sell Carousel. A kitchen appliance seller might choose a “Feature Hotspot” to highlight the oven’s convection fan, then add a short product video demonstrating the self‑cleaning cycle.
Analysis & Recommendations
Why This Matters
A+ Content can increase conversion and cut returns, delivering up to a 20% sales boost for premium users. Sellers can save dozens of hours by reusing templates across large catalogs, improving efficiency and profitability.
Key Takeaways
- Standard A+ generates an average 8% sales lift versus plain listings.
- Premium A+ can deliver up to a 20% sales increase with richer media.
- Eligibility now includes any brand‑registered seller that has published a Brand Story on all ASINs.
- Duplication of A+ modules across variations saved a seller ~40 hours for 120 SKUs.
Recommended Actions
- →Verify eligibility: go to Seller Central > Brand Registry and confirm trademark and Brand Story status.
- →Create a Brand Story (150‑200 words) for each ASIN via Seller Central > A+ Content Manager.
- →Build a high‑performing A+ template, then use the duplication feature in A+ Content Manager to copy it to all sibling SKUs.
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