Overview

Amazon.sa will implement a major fee restructuring on August 1 2025. The update raises referral fees in 18 product categories, introduces a two‑tier FBA fulfillment pricing model based on a SAR 25 price cut‑off, and revises size‑ and weight‑based fulfillment rates. Sellers on the Saudi marketplace must recalculate unit economics now to avoid unexpected profit erosion.

Key Points

• Referral fee hike in 18 categories — Per‑sale charges will increase, with typical adjustments ranging from one to three percentage points depending on the category.
• Two‑tier fulfillment pricing — Items priced above SAR 25 will be charged under a “high‑price” rate card, while those at or below SAR 25 fall under a “low‑price” schedule.
• Recalibrated size/weight fees — All FBA size tiers (standard, oversize, etc.) and weight brackets receive new rates that better reflect regional operating costs.
• Promotional fulfillment rates — Select categories enjoy discounted fees from August 1 2025 through December 31 2026, providing roughly 18 months of temporary relief.
• Operational cost alignment — Amazon cites expanding Saudi fulfillment infrastructure—new warehouses, last‑mile networks, and cross‑border logistics—as the driver for the fee changes.
• High‑volume ASIN focus — Products near the SAR 25 threshold, size‑tier boundaries, or category edges will experience the most pronounced cost shifts.

How the Two‑Tier FBA Fulfillment Model Works

1. Price‑based tier assignment — When a seller creates a shipment, Amazon checks the listed selling price. A kitchen gadget listed for SAR 27 is placed in the “above SAR 25” tier, while a silicone phone case priced at SAR 22 falls into the “below SAR 25” tier.
2. Rate‑card application — Each tier has its own fulfillment fee schedule. For example, a standard‑size, 0.5 kg item in the high‑price tier might incur SAR 8.50 per unit, whereas the same item in the low‑price tier could be charged SAR 10.20, reflecting a higher relative cost for cheaper goods.