Overview

Amazon upgraded its Add Products tool to enable sellers to search for and add up to 500 product offers simultaneously, replacing the previous single-product workflow. The update includes inline bulk listing for up to 20 products within Seller Central and spreadsheet-based listing for up to 500 products using pre-filled Excel templates, focusing on essential offer information like price and quantity.

Key Points

• Bulk product search — Search for multiple products at once using identifiers like name, UPC, EAN, ISBN, or ASIN instead of one at a time
• Inline bulk listing (20 products) — Search up to 20 products, add price and quantity details directly within Seller Central, and submit all offers in single action
• Spreadsheet-based listing (500 products) — Search up to 500 products at once, generate pre-filled Excel template, complete offline, and upload through spreadsheet feature
• Minimal details required — Streamlined workflow focuses on essential offer information, removing friction from listing process

Who Benefits Most

• Wholesale sellers — Sellers regularly adding hundreds of new SKUs see biggest time savings when listing offers on existing catalog products
• Arbitrage sellers — Retail and online arbitrage sellers frequently sourcing new products in batches benefit from processing multiple listings per session
• Private label sellers across marketplaces — Those selling across multiple Amazon marketplaces or managing variations use bulk search for new regions or catalog expansion

Seller Impact

• Access through Add Products page — Navigate to Add Products in Seller Central and begin searching for existing products using supported identifiers
• Use pre-filled templates — For large-scale operations, spreadsheet option eliminates manual product data lookup and requires only adding offer details
• Batch workflow for restocking — Paste or type multiple ASINs/identifiers into search tool to handle all on single screen during restocking or wholesale onboarding