Overview

Amazon has launched the Target Inventory for Peak Success (TIPS) program, a closed‑door initiative that runs throughout 2025 and extends certain fee credits into mid‑2026. The scheme is intended to reward invited sellers who stock sufficient units in Amazon’s fulfillment network ahead of high‑traffic events such as Prime Day and the holiday season, helping them keep products available while lowering specific fulfillment costs.

Key Points

• Invite‑Only Access — Participation is limited to sellers who receive a personalized email invitation; there is no public sign‑up page or request form.
• Program Duration — The core TIPS timeline spans January 1 2025 to December 31 2025, while the removal‑fee credit component remains active until June 30 2026.
• Store‑Specific Scope — Incentives apply only to the storefronts and SKUs listed in the invitation, not to a seller’s entire catalog.
• Non‑Transferable Credits — Any financial benefits, such as fee waivers or storage rebates, are bound to the recipient’s account and cannot be sold, gifted, or exchanged for cash.
• Confidentiality Requirement — All details disclosed in the invitation are subject to Amazon’s standard confidentiality clauses, prohibiting public sharing or discussion with third parties.
• Tailored Benefit Packages — Depending on the product mix and projected demand, Amazon may offer a combination of removal‑fee credits, storage‑rate reductions, or other cost‑offsets unique to each invitation.
• Compliance‑Driven Eligibility — Sellers must complete every step outlined in the invitation within the specified window; failure to do so results in forfeiture of the offered incentives.
• Program Flexibility — Amazon reserves the right to modify benefit structures, pause the program, or revoke an individual seller’s participation at any time, emphasizing that credits are provisional until fully earned.

How the TIPS Program Works

1. Receive the Invitation — Amazon sends a targeted email that names the eligible storefronts and SKUs, and outlines the exact deadlines for each required action.