Amazon's Supply Chain Portal: A Streamlined Path to Multi-Channel Fulfillment
Amazon's Supply Chain Portal (SCP) lets businesses use Multi-Channel Fulfillment without listing products on Amazon.com, with fewer restrictions on brand authorization and product IDs.
Overview
Amazon's Supply Chain Portal (SCP) is a dedicated platform that allows businesses to leverage Multi-Channel Fulfillment (MCF) for products that are not listed for sale on Amazon.com. The portal provides sellers with inventory visibility, order management, reporting, and shipment tracking for all MCF orders — while bypassing many of the time-consuming requirements tied to selling directly in the Amazon store.
Key Points / What Sellers Need to Know
- Separate from the Amazon store — Listings and inventory created in SCP will not appear on Amazon.com and cannot be used to fulfill orders placed in the Amazon store. SCP is exclusively for fulfilling orders from your own sales channels using Amazon's warehouses and logistics.
- Fewer listing restrictions — SCP listings do not require brand authorization or product identification codes (GTIN/UPC), making it significantly easier to get products into Amazon's fulfillment network compared to standard Seller Central listings.
- Proprietary listings — SCP listings belong exclusively to the seller who created them. You do not need to match your products to existing Amazon catalog entries, which eliminates common listing conflicts.
- Available to non-Amazon sellers — You do not need to be an existing Amazon seller to use SCP. New users can create an account directly through the Supply Chain Portal sign-up process.
- Hazmat policies still apply — Dangerous goods regulations remain in effect for all SCP listings, and Amazon will classify products into the correct regulatory categories based on the information you provide.
How It Works
The Supply Chain Portal operates as a standalone interface at supplychain.amazon.com. Existing Amazon sellers can sign in using their current Seller Central credentials, while new users can register for a dedicated SCP account. To create a listing, sellers navigate to the inventory tab, add a product by selecting a category, and fill in the required details including product identity, selling information (SKU and price), product descriptions, safety and compliance data, images, and shipping specifications. If a product does not have a registered GTIN or UPC, sellers can enter "n/a" for the product ID field. Once submitted, listings typically take up to 24 hours to be processed and appear on the inventory page.
Analysis & Recommendations
Why This Matters
SCP opens Amazon's fulfillment network to businesses that don't sell on Amazon.com, and removes major listing barriers like brand authorization and GTIN requirements. This expands MCF access significantly for multi-channel sellers.
Key Takeaways
- SCP listings don't require brand authorization or GTIN/UPC codes, removing major MCF barriers
- Non-Amazon sellers can sign up for SCP independently at supplychain.amazon.com
- SCP inventory is completely separate from the Amazon marketplace — listings won't appear on Amazon.com
- Hazmat policies and restricted product rules still apply to all SCP listings
Recommended Actions
- →If you sell through non-Amazon channels, evaluate whether SCP could simplify your fulfillment by leveraging Amazon's warehouse network
- →Review your product catalog for items that couldn't previously use MCF due to brand or GTIN restrictions — SCP may now make them eligible
- →Ensure all products have accurate hazmat and compliance information before creating SCP listings to avoid processing delays
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