Overview

Amazon imposes a cap on the number of active product listings a seller can maintain, along with a fee structure for high-volume sellers who exceed certain thresholds. Understanding these SKU limits is essential for sellers managing large catalogs, as exceeding them can result in additional charges or restrictions on adding new products.

Key Points / What Sellers Need to Know

• 2 Million SKU Cap - Sellers with an inventory SKU limit on their account are capped at 2 million active non-media SKUs. This is a hard ceiling that applies to eligible accounts and cannot be exceeded without Amazon's intervention.
• Media vs. Non-Media Distinction - Amazon classifies books, music, video, DVD, software, and video games as media products. The 2 million SKU cap applies only to non-media SKUs, so sellers must subtract their media listings from their total active count to determine where they stand.
• High-Volume Listing Fee - Sellers who maintain more than 100,000 active non-media SKUs are subject to Amazon's High-Volume Listing Fee (HVLF). This fee applies to all seller types, including Professional sellers, once the threshold is crossed.
• Monitoring Tools Available - Amazon provides reporting tools within Seller Central that allow sellers to track their active SKU counts on a daily basis, helping them stay aware of their proximity to fee thresholds and caps.

How the SKU Limit Works

Amazon assigns SKU limits to seller accounts to manage catalog size across the marketplace. The primary cap of 2 million active non-media SKUs is the upper boundary for most sellers. Active SKUs are those currently listed and available for purchase, not archived or inactive listings. When calculating your non-media SKU count, you need to identify and exclude any media products from your total, since Amazon tracks these categories separately. Sellers approaching the cap should audit their catalogs regularly to remove stale or underperforming listings before hitting the limit.

Tracking Your SKU Count

Sellers can monitor their SKU count through the reporting section of their Seller Central account. The relevant report includes a column showing total active SKUs for each day, giving sellers a running tally of their catalog size. It is important to note that this total includes both media and non-media products combined. To determine your active non-media SKU count, you will need to manually subtract your media product listings from the reported total. Checking this report regularly is especially important for sellers with large or rapidly growing catalogs, as it provides the data needed to anticipate when the High-Volume Listing Fee might begin to apply.