Overview

Amazon's Ships in Product Packaging (SIPP) program allows eligible products to ship directly in their own packaging rather than in an Amazon overbox. While SIPP certification can reduce packaging costs and improve sustainability, sellers offering potentially sensitive products must follow specific labeling and discreet packaging guidelines. Failing to comply can result in negative customer experiences and potential enforcement actions.

Key Points / What Sellers Need to Know

• Sensitive products can qualify for SIPP — Products classified as sensitive are not excluded from the program, but they must meet additional packaging and labeling standards before certification is granted.
• Opaque, discreet packaging is required — Amazon recommends that sensitive items ship in packaging that is fully opaque and does not reveal the nature of the product inside, protecting customer privacy during delivery.
• Multiple product categories are affected — Sensitive classifications span personal hygiene, reproductive health, certain clothing items, health testing products, and adult products, making this relevant to a wide range of sellers.
• Proper labeling is mandatory — Sensitive products enrolled in SIPP must be appropriately marked or labeled according to Amazon's guidelines to ensure correct handling throughout the fulfillment process.
• Customer experience is the priority — Amazon's core concern is that no delivery should cause embarrassment or discomfort to a customer, particularly when packages are left at doorsteps or handed to someone other than the buyer.

What Products Are Considered Sensitive

Amazon defines a broad range of products as potentially sensitive for SIPP purposes. Incontinence products such as adult diapers, panty liners, and undergarment liners fall into this category, as do children's bed-wetting materials where bed-wetting is explicitly referenced. Notably, standard infant and toddler diapers are not classified as sensitive. Certain clothing items also qualify, including undergarments like bras, boxers, chest binders, and binding tape, as well as swimsuits, lingerie, pantyhose, hosiery, tights, and waist-slimming or tummy-tucking garments where those terms appear in the product title or description. Girdles and protective cups used in sports are also included.