Overview

Amazon's SEND (Shipping Easy with No Difficulty) program gives Vietnam-based sellers a streamlined way to move inventory from their local facilities directly into Amazon's U.S. fulfillment centers. By partnering with an approved Amazon Partnered Carrier (APC), the program handles the complex logistics of international shipping—including customs clearance, pickup, and final delivery—so sellers can focus on growing their business rather than managing freight forwarding.

Key Points / What Sellers Need to Know

• End-to-end managed shipping — The partnered carrier handles everything from door pickup at your Vietnam location through customs clearance and final delivery to Amazon's U.S. fulfillment centers. Sellers do not need to arrange separate freight forwarding.
• Supports both FBA and AWD shipments — The SEND program covers standard Fulfillment by Amazon inventory as well as Amazon Warehousing and Distribution (AWD) shipments, giving sellers flexibility in how they stage their products.
• Negotiated carrier rates — Amazon has pre-negotiated competitive shipping rates with its partnered carriers, potentially saving sellers significant money compared to sourcing their own international freight.
• Integrated Seller Central workflow — Shipment booking, customs documentation, pickup scheduling, payment, and tracking are all managed within Seller Central rather than through external tools or third-party platforms.
• Full customs clearance support — The APC manages both origin (Vietnam) and destination (U.S.) customs clearance as part of the service, removing one of the biggest pain points of cross-border shipping.

How the SEND Program Works

The process begins inside Seller Central, where sellers create a shipment and enter the required customs and company information. Once the shipment details are finalized, the seller schedules a pickup with the Amazon Partnered Carrier. Sellers have two options: they can arrange for the APC to pick up inventory directly from their location (door pickup), or they can drop off the shipment at an APC facility. After the carrier collects the goods, they manage every step of the journey—export customs clearance in Vietnam, international transit, import customs clearance in the United States, and final delivery to the designated Amazon fulfillment center. All freight charges are paid through Seller Central's integrated payment system, eliminating the need for separate invoicing or wire transfers to logistics providers.