Amazon's SEND Program: How Thailand-Based Sellers Can Ship FBA Inventory to the US
Amazon’s SEND program lets Thailand‑based sellers ship FBA inventory directly to U.S. fulfillment centers via an Amazon‑partnered carrier. The service bundles export, customs and final delivery, offering rates up to 15 % lower than market quotes and billing everything to the seller’s Amazon account. Pickup can be scheduled in Seller Central (e.g., March 5) and tracking is visible end‑to‑end.
Overview
Amazon’s SEND (Simple Export and Navigate Delivery) program gives sellers based in Thailand a single‑stop way to move FBA inventory straight to U.S. fulfillment centers. By pairing sellers with an Amazon‑partnered carrier, the service handles pickup, export paperwork, international freight, U.S. customs clearance and final delivery—all from within Seller Central. Thai merchants who want to reach American shoppers can therefore avoid the usual maze of freight forwarders, brokers and separate billing systems.
Key Points
- End‑to‑end logistics — The partnered carrier picks up the pallet in Bangkok, clears Thai export, ships across the Pacific, clears U.S. customs and drops the boxes at the assigned fulfillment center, eliminating the need for multiple service providers.
- Amazon‑negotiated freight rates — Rates are set by Amazon through its carrier agreements, often undercutting the quotes a seller would obtain from an independent freight forwarder. For example, a 1‑metric‑ton shipment from Chiang Mai to the Dallas fulfillment hub can cost 15 % less than a comparable market rate.
- All‑in‑one payment — Freight and customs fees are billed directly to the seller’s Amazon account, so no separate invoices from third‑party brokers appear.
- Full Seller Central workflow — Shipment creation, customs data entry, pickup scheduling, payment and real‑time tracking are all performed inside the existing Seller Central interface.
- Pickup flexibility — Sellers may request carrier pickup at their warehouse or drop the pallets at the carrier’s Thai consolidation hub, whichever fits their operations.
How the SEND Program Works
- Create the FBA shipment — In Seller Central, the seller builds a standard FBA shipment, entering product quantities, packaging details and the U.S. fulfillment center address. Example: A Bangkok‑based vendor lists 2,000 units of a silicone kitchen mat destined for the Los Angeles FC.
- Enter customs information – During the same workflow, the seller supplies the HS code, commercial invoice value and any required export licenses.
Analysis & Recommendations
Why This Matters
By consolidating freight, customs brokerage and final delivery, SEND cuts administrative overhead and can reduce shipping costs by roughly 15 %, making U.S. market entry more affordable for Thai merchants. Real‑time tracking and single‑invoice billing also lower the risk of delays and unexpected fees, accelerating product availability for Prime customers.
Key Takeaways
- End‑to‑end logistics are handled by an Amazon‑partnered carrier, removing the need for separate freight forwarders and customs brokers.
- Amazon‑negotiated freight rates can be about 15 % cheaper; a 1‑metric‑ton shipment from Chiang Mai to Dallas was cited as an example.
- All freight and customs fees are billed directly to the seller’s Amazon account, eliminating third‑party invoices.
- Shipment creation, HS‑code entry, pickup scheduling and real‑time tracking are performed entirely within Seller Central.
Recommended Actions
- →Register for SEND in Seller Central: Settings > Fulfillment > International Shipping > SEND, verify company details and upload a sample commercial ...
- →Create a new FBA shipment, enter HS code and value, select “Use SEND carrier,” then schedule pickup via the calendar (e.g., choose March 5).
- →Monitor the shipment in Seller Central > Manage Shipments and confirm receipt at the U.S. fulfillment center.
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