Amazon's SEND Program: How India-Based Sellers Can Ship FBA Inventory to the US at Negotiated Rates
Amazon's SEND program lets India-based sellers ship FBA inventory to US fulfillment centers through Amazon-negotiated carrier rates, with integrated customs clearance, door-to-door pickup, and end-to-end tracking all managed within Seller Central.
Overview
Amazon's SEND (Seller Enabled Next-Day Delivery) program gives India-based sellers a streamlined way to ship Fulfillment by Amazon (FBA) inventory directly to US fulfillment centers using Amazon-negotiated carrier rates. The program eliminates much of the complexity around international shipping by bundling customs clearance, carrier coordination, and shipment tracking into a single workflow inside Seller Central. For sellers looking to expand from India into the US marketplace, SEND removes many of the traditional barriers to cross-border logistics.
Key Points / What Sellers Need to Know
- End-to-end managed shipping — Once a partnered carrier picks up your shipment, they handle everything from customs clearance at both origin and destination to final delivery at a US fulfillment center.
- No separate carrier accounts required — Amazon facilitates the shipping relationship directly, so sellers don't need to set up independent accounts with logistics providers or go through credit checks.
- Amazon-negotiated rates — Sellers benefit from shipping rates that Amazon has pre-negotiated with carrier partners, which are typically more competitive than what individual sellers could secure on their own.
- Fully integrated in Seller Central — Booking shipments, entering customs documentation, scheduling carrier pickup, making payments, and tracking shipments all happen within your existing selling account.
- KYC documentation required — Sellers must have their Know Your Customer documents and shipment paperwork ready at the time of pickup to avoid delays.
- Flexible pickup options — Sellers can either schedule a door-to-door pickup from their location or drop off shipments at a designated carrier facility in India.
How the SEND Program Works
The SEND program is designed to simplify international FBA shipping into a few manageable steps, all handled within Seller Central. Sellers begin by creating a shipping plan for their US-bound FBA inventory, just as they would for a domestic shipment. During the process, they select the SEND option, enter required customs and product information, and schedule a pickup date. The partnered carrier then arrives at the seller's location — or the seller drops off the shipment at a carrier facility — and takes full responsibility for the shipment from that point forward. The carrier manages export clearance in India, international transit, import clearance in the United States, and final delivery to the designated Amazon fulfillment center.
Analysis & Recommendations
Why This Matters
India-based sellers expanding to the US marketplace can significantly reduce shipping complexity and costs. The program handles customs, carrier coordination, and tracking in one place, lowering barriers to cross-border FBA selling.
Key Takeaways
- SEND provides Amazon-negotiated shipping rates from India to US fulfillment centers with no need for separate carrier accounts
- The partnered carrier handles all customs clearance at both origin and destination, removing a major logistics hurdle
- Everything from booking to payment to tracking is integrated directly into Seller Central
- Sellers must have KYC documents and shipment paperwork ready at pickup time to avoid delays
Recommended Actions
- →Review your current India-to-US shipping costs and compare them against SEND's negotiated rates to identify potential savings
- →Prepare all required KYC documentation in advance so shipments aren't delayed at pickup
- →Use the end-to-end tracking in Seller Central to optimize your US inventory replenishment timing
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