Overview

Amazon's SEND (Seller Enabled Next-Day Delivery) program gives India-based sellers a streamlined way to ship Fulfillment by Amazon (FBA) inventory directly to US fulfillment centers using Amazon-negotiated carrier rates. The program eliminates much of the complexity around international shipping by bundling customs clearance, carrier coordination, and shipment tracking into a single workflow inside Seller Central. For sellers looking to expand from India into the US marketplace, SEND removes many of the traditional barriers to cross-border logistics.

Key Points / What Sellers Need to Know

• End-to-end managed shipping — Once a partnered carrier picks up your shipment, they handle everything from customs clearance at both origin and destination to final delivery at a US fulfillment center.
• No separate carrier accounts required — Amazon facilitates the shipping relationship directly, so sellers don't need to set up independent accounts with logistics providers or go through credit checks.
• Amazon-negotiated rates — Sellers benefit from shipping rates that Amazon has pre-negotiated with carrier partners, which are typically more competitive than what individual sellers could secure on their own.
• Fully integrated in Seller Central — Booking shipments, entering customs documentation, scheduling carrier pickup, making payments, and tracking shipments all happen within your existing selling account.
• KYC documentation required — Sellers must have their Know Your Customer documents and shipment paperwork ready at the time of pickup to avoid delays.
• Flexible pickup options — Sellers can either schedule a door-to-door pickup from their location or drop off shipments at a designated carrier facility in India.

How the SEND Program Works

The SEND program is designed to simplify international FBA shipping into a few manageable steps, all handled within Seller Central. Sellers begin by creating a shipping plan for their US-bound FBA inventory, just as they would for a domestic shipment. During the process, they select the SEND option, enter required customs and product information, and schedule a pickup date. The partnered carrier then arrives at the seller's location — or the seller drops off the shipment at a carrier facility — and takes full responsibility for the shipment from that point forward. The carrier manages export clearance in India, international transit, import clearance in the United States, and final delivery to the designated Amazon fulfillment center.