Amazon's Second Chance Deal Days returns to Europe, with deals also available in the US, Mexico, and Brazil
Amazon is expanding its 'Second Chance Deal Days' globally, featuring discounts up to 50% off RRP. Key dates include September 1–10 in Europe and August 28–September 7 for U.S. Labor Day integration.
Second Chance Deal Days will run in Europe from September 1 to 10 and in Latin America August 31 through September 6.
Deals on high-quality second-hand products are available in the UK, Germany, France, Italy, Spain, Mexico, and Brazil.
Shoppers in the U.S. can also shop Second Chance Savings, part of the Labor Day Deals event.Amazon's Second Chance Deal Days has returned, giving customers in Europe and Latin America even greater savings than usual on high-quality returned and refurbished products.Tens of thousands of items including personal tech, kitchen, gaming, and home improvement products are on offer with savings of up to 50% compared to the recommended retail price (RRP) of equivalent new products.
Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon
Amazon brings together Rufus and Alexa+ to create ‘Alexa for Shopping’ on the Amazon Shopping app and website.Second Chance Deal Days is available in the UK, Germany, France, Italy, and Spain from September 1 to 10. It will run in Mexico and Brazil from August 31 through September 6.Meanwhile, customers in the U.S. can also shop the first-ever Second Chance Savings as part of Amazon's Labor Day Deals event, running from August 28 to September 7.
What deals are available during Second Chance Deal Days?Amazon offers over 60 million returned and refurbished items across nearly all product categories in Europe, helping customers save money and keep products in use longer. Second-hand shopping on Amazon already saves customers in Europe an average of 20% compared to the RRP of equivalent new products.During Second Chance Deal Days, savings go even further. Thousands of deals on 'good condition' products are available across brands including Apple, Sony, Samsung, Beats, and LEGO.For the first time, customers in the UK and Germany can also shop authentic pre-loved bags and accessories from Amazon Luxury seller Luxclusif, with a further 15% off the already-discounted prices during the event.
How to shop Second Chance Savings in the U.S.Like in Europe, Amazon offers millions of returned and refurbished products in the U.S. and customers have saved an average of 20% compared to RRP.Throughout Amazon’s Labor Day Deals event, Second Chance Savings gives U.S. shoppers the opportunity to save up to 30% off already discounted high-quality returned and refurbished items from brands like Ninja, Shark, Breville, Garmin, and ASUS, as well as Amazon Pre-Owned Devices.
Analysis & Recommendations
Why This Matters
The move transforms returns from a cost center into a $4 billion revenue stream. Sellers face new price competition from high-quality refurbished goods in categories like electronics and kitchen appliances.
Key Takeaways
Amazon's second-hand and refurbished sales have reached nearly $4 billion so far this year.
The European marketplace manages a catalog of over 60 million returned or refurbished products.
U.S. shoppers saved over $1.5 billion last year by purchasing more than 100 million second-hand products.
New luxury pre-owned offerings via Luxclusif include an additional 15% discount in the UK and Germany.
Recommended Actions
→Audit product listings in Seller Central to ensure hyper-accurate dimensions and technical specifications to avoid being flagged by AI as a high-re...
→Analyze return reason codes in your Account Health dashboard to identify specific product failures and reduce the volume of items entering the reco...
→Review inventory levels for electronics and kitchen appliances ahead of the September 1–10 European event window to prepare for potential demand sh...
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From custom-built vans to e-cargo bikes, these zero-tailpipe-emission vehicles help deliver billions of packages to customers around the world.Last year, customers in the U.S. saved more than $1.5 billion shopping second-hand on Amazon, purchasing more than 100 million products. And Amazon has seen sales for our second-hand offerings grow at nearly $4 billion so far this year.Top selling second-hand product categories include electronics, home, and kitchen, with top selling products including vacuums, espresso makers, phones, cameras, and tablets.
How Amazon gives products a second lifeAmazon builds tools to help customers find the right product the first time. AI-powered review summaries and detailed product information help customers choose with confidence. Size recommendation technology means more than 90% of customers who buy the recommended size are satisfied with their purchase. Amazon also flags products with high return rates, alerting shoppers to check descriptions and reviews before buying.When returns do happen, the priority is to keep products in use. Amazon inspects all customer returns, testing, cleaning and repairing them where necessary. Items in perfect condition go back on sale as new. The rest are sold at a discount, with larger savings on ‘used’ condition versus ‘like new’.
01 / 03
Amazon donates products that are not suitable for resale but are still in good, usable condition to charity partners, giving them a second life with families and communities who need them. In 2025, we donated or supported our sellers to donate 216 million items worldwide.“Our latest investment of more than $4 billion in our returns operations across Europe is giving more returned products a second chance,” said Rory Feldman, European director of returns and recommerce at Amazon. “Last year, customers saved €380 million shopping second-hand on Amazon, and demand keeps growing with second-hand sales across Europe exceeding €2 billion. Second Chance Deal Days give customers even greater savings, with every product rigorously inspected by our trained specialists.”
Where else can shoppers find deals on second-hand items?
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With the launch of Get Blue, Amazon customers can turn everyday moments into safe water access—just ask Alexa+, stream a playlist, or shop the new storefront.Second Chance deals will also be available in both Mexico and Brazil from August 31 through September 6. In Brazil, shoppers can enjoy discounts on pre-loved items starting at 10% off during Semana da Segunda Chance. In Mexico, Semana de Segunda Vida will offer customers up to 30% off selected pre-loved products.Next, find out more about how Amazon is improving packaging and boosting sustainability.
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Key takeaways
Second Chance Deal Days will run in Europe from September 1 to 10 and in Latin America August 31 through September 6.
Deals on high-quality second-hand products are available in the UK, Germany, France, Italy, Spain, Mexico, and Brazil.
Shoppers in the U.S. can also shop Second Chance Savings, part of the Labor Day Deals event.Amazon's Second Chance Deal Days has returned, giving customers in Europe and Latin America even greater savings than usual on high-quality returned and refurbished products.Tens of thousands of items including personal tech, kitchen, gaming, and home improvement products are on offer with savings of up to 50% compared to the recommended retail price (RRP) of equivalent new products.
Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon
Amazon brings together Rufus and Alexa+ to create ‘Alexa for Shopping’ on the Amazon Shopping app and website.Second Chance Deal Days is available in the UK, Germany, France, Italy, and Spain from September 1 to 10. It will run in Mexico and Brazil from August 31 through September 6.Meanwhile, customers in the U.S. can also shop the first-ever Second Chance Savings as part of Amazon's Labor Day Deals event, running from August 28 to September 7.
What deals are available during Second Chance Deal Days?Amazon offers over 60 million returned and refurbished items across nearly all product categories in Europe, helping customers save money and keep products in use longer. Second-hand shopping on Amazon already saves customers in Europe an average of 20% compared to the RRP of equivalent new products.During Second Chance Deal Days, savings go even further. Thousands of deals on 'good condition' products are available across brands including Apple, Sony, Samsung, Beats, and LEGO.For the first time, customers in the UK and Germany can also shop authentic pre-loved bags and accessories from Amazon Luxury seller Luxclusif, with a further 15% off the already-discounted prices during the event.
How to shop Second Chance Savings in the U.S.Like in Europe, Amazon offers millions of returned and refurbished products in the U.S. and customers have saved an average of 20% compared to RRP.Throughout Amazon’s Labor Day Deals event, Second Chance Savings gives U.S. shoppers the opportunity to save up to 30% off already discounted high-quality returned and refurbished items from brands like Ninja, Shark, Breville, Garmin, and ASUS, as well as Amazon Pre-Owned Devices.
Amazon now has more than 50,000 electric delivery vans globally. Meet the growing lineup of electric vehicles.
From custom-built vans to e-cargo bikes, these zero-tailpipe-emission vehicles help deliver billions of packages to customers around the world.Last year, customers in the U.S. saved more than $1.5 billion shopping second-hand on Amazon, purchasing more than 100 million products. And Amazon has seen sales for our second-hand offerings grow at nearly $4 billion so far this year.Top selling second-hand product categories include electronics, home, and kitchen, with top selling products including vacuums, espresso makers, phones, cameras, and tablets.
How Amazon gives products a second lifeAmazon builds tools to help customers find the right product the first time. AI-powered review summaries and detailed product information help customers choose with confidence. Size recommendation technology means more than 90% of customers who buy the recommended size are satisfied with their purchase. Amazon also flags products with high return rates, alerting shoppers to check descriptions and reviews before buying.When returns do happen, the priority is to keep products in use. Amazon inspects all customer returns, testing, cleaning and repairing them where necessary. Items in perfect condition go back on sale as new. The rest are sold at a discount, with larger savings on ‘used’ condition versus ‘like new’.
01 / 03
Amazon donates products that are not suitable for resale but are still in good, usable condition to charity partners, giving them a second life with families and communities who need them. In 2025, we donated or supported our sellers to donate 216 million items worldwide.“Our latest investment of more than $4 billion in our returns operations across Europe is giving more returned products a second chance,” said Rory Feldman, European director of returns and recommerce at Amazon. “Last year, customers saved €380 million shopping second-hand on Amazon, and demand keeps growing with second-hand sales across Europe exceeding €2 billion. Second Chance Deal Days give customers even greater savings, with every product rigorously inspected by our trained specialists.”
Where else can shoppers find deals on second-hand items?
3 easy ways Amazon customers can help bring safe water to millions with Get Blue
With the launch of Get Blue, Amazon customers can turn everyday moments into safe water access—just ask Alexa+, stream a playlist, or shop the new storefront.Second Chance deals will also be available in both Mexico and Brazil from August 31 through September 6. In Brazil, shoppers can enjoy discounts on pre-loved items starting at 10% off during Semana da Segunda Chance. In Mexico, Semana de Segunda Vida will offer customers up to 30% off selected pre-loved products.Next, find out more about how Amazon is improving packaging and boosting sustainability.
More news from around the world
Alexa+ arrives in Australia as Amazon's next-generation AI assistant expands internationally
Inside Amazon's first-ever drone delivery site in the UK
Amazon customers in the UK can now add fresh groceries to Same-Day Delivery orders in parts of London
Amazon launches Prime in South Africa with unlimited free delivery, savings, and entertainment benefits
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