Amazon's Rules for Selling Media Products: Domestic vs. International Versions Explained
Amazon requires media sellers in the US and Canada to classify DVDs, video games, and music CDs as domestic or international versions, listing each on separate ASINs with specific title formatting rules.
Overview
Amazon enforces specific listing requirements for sellers offering media products such as video DVDs, video games, and music CDs in the United States and Canada. The policy centers on a critical distinction between domestic and international versions of these products, each of which must be listed under separate ASINs with precise title formatting. Understanding these rules is essential for media sellers who want to avoid listing violations, suppressed offers, or potential account issues.
Key Points / What Sellers Need to Know
- Policy scope — This policy applies specifically to three media product types sold on Amazon.com and Amazon.ca: video DVDs, video games, and music CDs.
- Domestic vs. international classification — Products sourced within the US or Canada and coded for Region 1 are considered domestic versions. Products imported from outside these countries or coded for other regions are classified as international versions.
- Separate ASINs required — Domestic and international versions of the same product must be listed on different ASINs. Sellers cannot combine both versions under one listing.
- Title formatting matters — Domestic ASINs should list the product name without region-specific details, while international ASINs must include the import status or regional version in the title using parentheses or brackets.
- Invoice verification — Amazon expects sellers to use supplier invoices to determine whether a product qualifies as domestic or international based on the supplier's location and any region designations on the invoice.
How the Classification Works
The distinction between domestic and international media products hinges on two factors: where the product was sourced and which region code it carries. A domestic version is any DVD, game, or CD that was sourced from within the United States or Canada and is encoded for Region 1 playback. These products represent the standard retail versions that consumers in North America would typically purchase. Domestic ASINs should feature the product name cleanly, without any additional references to import status or regional coding.
Analysis & Recommendations
Why This Matters
Media sellers who mix domestic and international versions on the same ASIN risk listing suppression, customer complaints, and account health issues. Proper classification ensures catalog accuracy and buyer satisfaction.
Key Takeaways
- DVDs, video games, and CDs sourced in the US/Canada and coded for Region 1 are domestic; all others are international versions
- Domestic and international versions must be listed on separate ASINs with distinct title formatting
- International ASIN titles must include import or regional version details in parentheses or brackets
- Supplier invoices are the primary tool for verifying whether a product is domestic or international
Recommended Actions
- →Audit your current media listings to ensure domestic and international versions are on separate ASINs with correctly formatted titles
- →Build an invoice review step into your receiving workflow to classify each media shipment before listing
- →Maintain separate SKUs for domestic and international versions of the same product to prevent catalog mix-ups
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