Overview

Amazon has introduced a Responsible Person Service that lets sellers outside the European Union meet the EU’s product‑safety rules without forming a local company or hiring a third‑party representative. The offering, priced at €25 per month after a brief free trial, designates Amazon as the official EU contact for CE‑marked items sold through Fulfillment by Amazon (FBA). Sellers who rely on Amazon’s logistics in Europe should care because the service removes a costly compliance hurdle and helps keep listings active amid tighter market‑surveillance enforcement.

Key Points

• Monthly fee — Amazon charges €25 per month once the introductory period ends, a fraction of the several‑hundred‑euro rates typical of independent compliance firms.
• Eligibility limited to FBA — Only non‑EU manufacturers, brand owners, or authorized resellers that ship via Amazon’s fulfillment network can use the service; merchants using their own carriers must find an alternative solution.
• Scope covers CE‑marked categories — Electronics, toys, machinery, and personal protective equipment are included, while medical devices and certain lift systems remain outside the program.
• Amazon acts as the EU contact — The company receives inquiries from market‑surveillance authorities and maintains the technical files required by EU directives.
• Compliance responsibility stays with the seller — Even with Amazon as the Responsible Person, sellers must still conduct conformity assessments, create technical documentation, and issue EU Declarations of Conformity.
• Enforcement risk mitigated — Listings lacking a designated Responsible Person can be removed without warning; enrolling in the service provides an immediate remedy for at‑risk products.

How Amazon's Responsible Person Service Works

1. Eligibility verification — Sellers confirm they are based outside the EU, own the brand or have explicit permission to sell CE‑marked products, and fulfill orders through FBA. Example: A Taiwanese electronics manufacturer ships a batch of Bluetooth speakers to Amazon’s German fulfillment center and checks the “Eligible for Responsible Person Service” box in Seller Central.