Overview

Amazon offers two selling plans for marketplace merchants: the Individual plan and the Professional plan. The Professional selling plan carries a monthly subscription fee of $39.99 and unlocks a comprehensive suite of tools designed for serious sellers who need advanced capabilities to manage and grow their businesses at scale.

Key Points / What Sellers Need to Know

• Monthly cost — The Professional selling plan costs $39.99 per month, billed regardless of sales volume. Individual sellers pay $0.99 per item sold instead, making the Professional plan more cost-effective once you exceed roughly 40 sales per month.
• Bulk listing tools — Professional sellers gain access to bulk listing capabilities, allowing them to upload and manage large product catalogs efficiently through inventory files rather than creating listings one at a time.
• Selling Partner API (SP-API) — The plan includes access to Amazon's Selling Partner API, which enables sellers to programmatically manage their inventory, orders, reports, and other account functions through third-party software or custom integrations.
• Automated pricing — Professional sellers can use Amazon's Automate Pricing tool to automatically adjust prices based on competitive conditions, helping maintain competitiveness without constant manual monitoring.
• Advanced business reports — The subscription unlocks detailed analytics and business reports that go beyond the basic metrics available to Individual sellers, providing deeper insight into sales performance, traffic, and conversion data.
• Buy Box eligibility — Only Professional sellers are eligible for top placement on product detail pages (the Buy Box), which is where the vast majority of Amazon purchases originate.

What's Included in the Professional Plan

The Professional selling plan is structured as an all-inclusive monthly subscription that bundles together the tools most sellers need to operate effectively on Amazon's marketplace. Beyond the features highlighted above, Professional sellers also gain access to customizable shipping rates, which allow merchants who fulfill their own orders to set specific shipping charges by product category, weight, or destination. This level of control is not available to Individual plan sellers, who must use Amazon's standard shipping rates. The plan also provides access to additional product categories that are restricted to Professional accounts, broadening the range of items a seller can list.