Overview

Amazon's Professional Healthcare (PHC) program is a specialized selling channel within Amazon Business that enables approved sellers to offer prescription (Rx) products and professional-use medical devices to verified, licensed healthcare professionals. The program creates a gated marketplace where qualified suppliers can connect with institutional healthcare buyers, including hospitals, clinics, and medical practices that require regulated products for their operations.

Key Points / What Sellers Need to Know

• Invitation-based enrollment — The PHC program is not open to all Amazon sellers. Participation requires completing a dedicated enrollment form and submitting compliance documentation for review before approval is granted.

• Product scope is limited to regulated items — Only prescription (Rx) products and professional-use-only medical devices are eligible for listing through the PHC channel. Standard over-the-counter health products do not fall under this program.

• Buyers must be verified professionals — Products listed through the PHC program are only visible and available to licensed professional healthcare customers who have been credentialed through Amazon Business, ensuring that regulated items reach appropriate end users.

• Compliance documentation is mandatory — Sellers must provide required compliance materials as part of their enrollment application. This typically includes evidence of proper licensing, product certifications, and adherence to applicable regulations governing prescription and medical device distribution.

• The PHC seller program handbook is your guide — Amazon provides a dedicated handbook outlining the full set of requirements, policies, and operational guidelines that participating sellers must follow.

How the Program Works

The Professional Healthcare program operates as a gated subset of the broader Amazon Business (AB) marketplace. Amazon Business already serves millions of business buyers across various industries, and the PHC program adds an additional layer of verification and restriction specifically for healthcare products that require regulatory oversight. Sellers who are approved for the program can list prescription products and professional-grade medical devices that are restricted from general consumer purchase. These listings are only surfaced to healthcare buyers whose professional credentials have been verified by Amazon, creating a closed-loop supply chain that helps maintain regulatory compliance for both parties.