Overview

Amazon has introduced Product Performance Spotlight (PPS), an ASIN-level analytics tool built directly into Seller Central that gives sellers a comprehensive view of how their products are performing. The tool combines detailed metrics, competitive benchmarking against similar products, and tailored recommendations designed to help sellers identify weaknesses and improve sales. For sellers looking to make data-driven decisions about their catalog, PPS consolidates over 30 metrics into a single dashboard.

Key Points / What Sellers Need to Know

• Over 30 ASIN-level metrics — PPS tracks sales, traffic, conversion rates, pricing, and numerous other data points, allowing sellers to see how these metrics relate to one another over time.
• Competitive benchmarking built in — Sellers can compare their product performance against the 25th, 50th, and 75th percentiles of similar ASINs in their category, as well as the top 10 performing comparable products.
• Actionable recommendations with sales estimates — The tool doesn't just show data; it provides specific recommendations along with estimated potential sales lift for each suggestion.
• Two years of historical data — Sellers can access up to two years of historical performance data, enabling long-term trend analysis and seasonal planning.
• US-only availability — As of early 2025, PPS is currently available exclusively to sellers in the United States, with historical data accessible starting from 2024.

How Product Performance Spotlight Works

Sellers can access PPS through the Business Reports section of Seller Central. The tool is organized around individual ASINs, so sellers navigate to their sales and traffic reports at the child-item level, then select any child ASIN to open its dedicated PPS dashboard. From there, the interface provides a deep-dive view into that product's performance across dozens of metrics. The data visualization tools let sellers graph trends over time, overlay competitive benchmarks, and drill into specific areas like traffic sources, conversion funnels, or pricing dynamics. The metrics glossary within the tool provides definitions for each data point, making it accessible even for sellers who are newer to analytics.