Overview

Amazon allows sellers to combine multiple complementary products into a single bundled listing, but the process is governed by strict rules. Understanding the product bundling policy is essential for avoiding listing removals or account suspensions, particularly when bundles include consumable items. This reference covers the full scope of bundling requirements, from category restrictions to packaging rules.

Key Points / What Sellers Need to Know

• Bundles must contain complementary items — Every product in a bundle should enable, enhance, or logically relate to the other items. Arbitrary groupings of unrelated products are not permitted.
• BMVD and Watches categories cannot be the primary product — Books, Music, Video, and DVD items, as well as Watches, may only be included as secondary products in a bundle if they complement the primary item.
• Consumable bundles face stricter rules — Products in grocery, health, beauty, pet, baby, and personal care categories must be bundled by the original manufacturer or brand, not assembled by third-party sellers.
• Each bundle needs its own unique product identifier — Sellers cannot reuse a UPC from any individual item in the bundle. A distinct UPC must be obtained for the bundle itself.
• Referral fees are based on the primary product's category — The fee category of the primary (highest-priced) item applies to the entire bundle listing.
• Violations can result in listing removal or account suspension — Amazon reserves the right to enforce this policy at any time and may modify the rules without notice.

How Bundling Works

A product bundle on Amazon is a single ASIN composed of two or more different items sold together. This includes anything marketed as a kit, pack, or set, regardless of the label used on the product page. Virtual bundles, which are managed through a separate program, are not covered by this policy. To create a compliant bundle, each item must serve a logical purpose alongside the others. For example, a yoga mat bundled with a yoga DVD and a yoga book qualifies because all three items support the same activity. The bundle must be listed under a single category, and if the products span multiple categories, sellers should list under the category of the highest-priced item.