Overview

Amazon is launching a Prime Day Small Business Promotion that pairs a customer sweepstakes with a curated storefront for qualifying small‑ and medium‑sized sellers. The program runs alongside Prime Day, offering shoppers free entry and extra chances to win prizes for every dollar spent on eligible small‑business items. Sellers who meet the criteria can tap into heightened traffic, premium placement, and a badge that highlights their brand during one of the platform’s busiest shopping periods.

Key Points

• Free entry for shoppers — Customers can join the sweepstakes at no cost, expanding the audience that browses small‑business listings.
• Spending‑linked bonus entries — Each dollar spent on a qualifying product adds one additional sweepstakes ticket, directly rewarding higher cart values.
• Dedicated storefront — Amazon assembles a special Prime Day page featuring only small‑business merchandise, giving participants front‑row visibility.
• Small‑Business badge — A new label appears on qualifying listings, signaling to buyers that the product comes from an independent seller or artisan.
• High‑value prizes — Winners may receive experiences such as all‑expenses‑paid trips, creating extra excitement that drives traffic to the storefront.

How the Promotion Works

1. Customer registration — Shoppers sign up for the sweepstakes through a link on the Prime Day Small Business page; for example, a buyer who clicks “Enter to Win” while viewing a handmade candle automatically receives one entry.
2. Bonus entry calculation — Amazon tracks purchases of eligible items during the event; if the same buyer spends $45 on three different small‑business products, they earn 45 extra entries, boosting their odds of winning.
3. Prize drawing and notification — At the close of the promotion, Amazon randomly selects winners from the pool of entries and notifies them via email, similar to how a lottery winner receives an electronic notice.

Context: Before vs. After