Amazon's Pricing API Now Surfaces External Retailer Prices — CompetitivePriceThreshold Sunset Set for June 30
Amazon’s Product Pricing API (v2022‑05‑01) now returns a CompetitivePrice field in the getCompetitiveSummary response, showing the lowest external‑retailer price. The older CompetitivePriceThreshold element will be removed after 30 June 2025, except for the India marketplace where it remains longer.
Overview
Amazon is updating its Product Pricing API (v2022‑05‑01) to include a new CompetitivePrice field that reports the lowest price for a matching product found at external retailers. The older CompetitivePriceThreshold parameter will stop delivering data after June 30 2025. Sellers and developers must adjust their integrations now to keep pricing intelligence flowing and avoid disruptions.
Key Points
- CompetitivePrice field added — The
getCompetitiveSummaryoperation now returns aCompetitivePriceentry inside thereferencePricelist, showing the cheapest external‑retailer price for the ASIN. - CompetitivePriceThreshold deprecated — After 30 June 2025 the
CompetitivePriceThresholdelement will be omitted from all API responses. - India marketplace exception — All Amazon marketplaces will receive the new
CompetitivePricedata except India, whereCompetitivePriceThresholdwill continue to be provided past the deprecation date. - Live for testing — The new field is already active in the sandbox and production environments, giving developers a window to validate changes before the cutoff.
- Impact on repricing tools — Automated pricing solutions can now factor external‑retailer benchmarks into their algorithms, potentially shifting strategies from pure Amazon‑seller undercutting to margin‑aware pricing.
How the CompetitivePrice Field Works
-
API request — A seller calls
getCompetitiveSummaryfor a specific ASIN.
Example: A seller queries ASIN B07XYZ1234 to retrieve current pricing data. -
Response structure — The API returns a
referencePricearray that now contains aCompetitivePriceobject alongside existing internal price entries.
Example: The list includes , indicating the lowest price Amazon found at a non‑Amazon retailer for the same product.
Analysis & Recommendations
Why This Matters
Sellers relying on CompetitivePriceThreshold will lose external price data after the deprecation, breaking repricing algorithms and dashboards. The new CompetitivePrice gives exact competitor prices, enabling margin‑aware pricing and better Buy Box strategy. India sellers must handle a different schema until a later date.
Key Takeaways
- CompetitivePrice field added to getCompetitiveSummary response in referencePrice array.
- CompetitivePriceThreshold deprecated after 30 June 2025 for all marketplaces except India.
- India marketplace will continue to receive CompetitivePriceThreshold past the deprecation date.
- The change is live in both sandbox and production environments now.
Recommended Actions
- →Update integration code to read response['referencePrice'][i]['CompetitivePrice'] instead of CompetitivePriceThreshold in SP‑API console.
- →Modify ETL pipelines and database schemas to store CompetitivePrice (e.g., rename column competitive_price_threshold to competitive_price_external).
- →Test the new field in each marketplace via Seller Central > API Playground > getCompetitiveSummary before 30 June 2025.
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