Overview

Amazon's Premium Shipping program allows eligible sellers to offer one-day and two-day delivery promises on their merchant-fulfilled orders. The program comes with strict performance requirements, a structured enforcement process, and specific operational standards that sellers must maintain to keep their eligibility. Understanding these rules is essential for any seller considering or currently enrolled in the program.

Key Points / What Sellers Need to Know

• 90-day active selling minimum — Sellers must have been actively selling on Amazon for at least 90 days before they can qualify for the Premium Shipping program.
• Weekly performance monitoring — Amazon evaluates Premium Shipping performance on a weekly basis, meaning sellers have limited time to correct any issues before enforcement actions kick in.
• Three-strike enforcement model — Amazon uses a graduated warning system: first offense triggers a warning email, second offense triggers another warning, and a third offense results in program revocation.
• Automatic reinstatement is possible — If a seller re-qualifies after revocation, Amazon will automatically reinstate them and send an email notification confirming their eligibility.
• Same-day ship requirement — Orders with one-day or two-day delivery promises received before your configured cut-off time must ship the same day.
• Order cut-off time minimum — Sellers must set their order cut-off time to no earlier than 2:00 p.m. local time, giving customers a reasonable window to place orders for fast delivery.

How the Program Works

Once enrolled, sellers configure their shipping templates to offer Premium Shipping delivery speeds across eligible regions. Amazon requires that sellers maintain delivery coverage sufficient to meet both one-day and two-day delivery promises. The program is not a set-it-and-forget-it feature — sellers must consistently hit performance thresholds every week to remain in good standing. Amazon reserves the right to modify these requirements at any time, and the company can disable Premium Shipping offers, revoke program eligibility, or even suspend selling privileges if a seller's performance poses risks to customer trust or violates Amazon's terms and policies.