Amazon's Policy on Selling Warranties, Service Plans, and Guarantees
Amazon now limits warranty, service plan, and guarantee listings to pre‑approved sellers only. The warranty program is closed to new applicants, and sellers must email warranty‑[email protected] for eligibility. Listings are removed if the seller’s defect rate is not below 1 % and on‑time shipment is not at least 99 %.
Overview
Amazon restricts the sale of warranties, service contracts, protection plans, and similar guarantees to a small group of pre‑approved sellers. The program is not accepting new applicants, so most vendors cannot list these items as separate products. Violating the rule can trigger removal of listings and possible account penalties, making it essential for every seller to understand the limits.
Key Points
- Pre‑approval required — Only sellers who receive explicit permission from Amazon may list any warranty or service‑related product; an unapproved listing is automatically taken down.
- No new applications — Amazon has paused intake for the warranty program, meaning the majority of sellers cannot enter this category at present.
- Interest channel — Sellers wishing to be considered can email warranty‑[email protected]; Amazon will evaluate the request and respond only if the account qualifies.
- Broad definition — The ban covers extended protection plans, money‑back guarantee programs, repair services tied to a purchase, and any standalone service offering, not just classic product warranties.
- Legal compliance mandatory — Approved sellers must obey all federal, state, and local consumer‑protection laws; failure to do so can lead to legal exposure and removal from the program.
- Manufacturer warranties allowed — Describing a built‑in manufacturer warranty in a product’s detail page is permissible because it is part of the product description, not a separate sellable item.
How Pre‑Approval Works
- Inquiry submission — The seller sends a brief email to warranty‑[email protected] expressing interest. Example: A seller of kitchen appliances writes, “We would like to offer an extended protection plan for our blenders; please review our eligibility.”
- Account review — Amazon examines the seller’s performance metrics, order defect rate, and overall account health. Example: Amazon checks that the seller’s defect rate is below 1 % and that they have maintained a 99 % on‑time shipment record.
Analysis & Recommendations
Why This Matters
Without pre‑approval, any standalone warranty or protection plan listing will be taken down, risking account penalties. Sellers can still reference manufacturer warranties in product descriptions, but must avoid pricing them separately, which changes how they market extended services.
Key Takeaways
- Only sellers with explicit Amazon pre‑approval may list warranty or service‑related products; all others are auto‑removed.
- The warranty program is not accepting new applications; interest must be sent to warranty‑[email protected] for review.
- Eligibility criteria include a defect rate below 1 % and an on‑time shipment rate of at least 99 %.
Recommended Actions
- →Check Seller Central > Account Health for defect rate and on‑time shipment metrics; ensure they meet <1 % defect and ≥99 % on‑time.
- →If interested, email warranty‑[email protected] from the registered seller address and wait for a written pre‑approval before creating any warranty li...
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