Amazon's New 'Send It Again' Feature Lets Sellers Replicate FBA Shipments in One Click
Amazon launched the "Send It Again" button in early March 2024, allowing FBA sellers to duplicate a prior shipment’s SKU list and quantities with a single click. The draft can be edited before approval, cutting preparation time from roughly 25 minutes to under 45 seconds for a 150‑SKU shipment.
Overview
Amazon has introduced a “Send It Again” button inside the existing Send to Amazon workflow, allowing FBA sellers to copy a prior shipment’s SKU list and quantities with a single click. The feature went live in early March 2024 and is automatically available to all sellers who use the FBA shipping queue. By removing the need to manually re‑enter dozens or hundreds of line items each restock cycle, the tool promises to shave hours of repetitive work from high‑volume operations.
Key Points
- One‑click duplication — Selecting “Send It Again” instantly creates a draft that mirrors every SKU and unit count from a chosen historic shipment, eliminating manual data entry.
- Editable draft — After the copy, sellers can add new products, delete obsolete SKUs, or adjust quantities before the shipment is finalized, preserving flexibility for partial restocks.
- Universal availability — The button appears automatically in the steps column of every past shipment; no extra enrollment, permission changes, or software updates are required.
- Time‑saving impact – A seller who routinely ships 150 SKUs reported that the new workflow reduced the preparation time from roughly 25 minutes to under 45 seconds per shipment.
- Reduced spreadsheet reliance — Because the SKU list is pulled directly from Amazon’s records, sellers no longer need to maintain separate bulk‑upload spreadsheets for routine replenishment.
- No change to fees or policies — The feature solely streamlines the workflow; shipping charges, carrier selections, and prep requirements remain unchanged.
How Send It Again Works
- Access the shipping queue — In Seller Central, navigate to the “Shipping Queue” and ensure the fulfillment method is set to FBA; for example, a seller managing a private‑label coffee line opens the queue to see all pending and completed shipments.
- Locate the source shipment — In the “Steps” column beside each historic shipment, click the dropdown to reveal the new “Send It Again” option; a seller who restocked 200 units of a bestseller last month can instantly select that shipment as the template.
Analysis & Recommendations
Why This Matters
The one‑click duplication slashes hours of repetitive data entry, letting high‑volume sellers restock in seconds instead of minutes. It also removes the need for separate bulk‑upload spreadsheets, though sellers must still verify carrier and prep settings that aren’t copied.
Key Takeaways
- One‑click duplication creates a draft mirroring every SKU and unit count from a selected historic shipment.
- A seller reported preparation time dropping from ~25 minutes to <45 seconds for a 150‑SKU shipment.
- The feature does not copy shipping method, carrier preferences, or prep‑type settings, so manual verification is required.
Recommended Actions
- →In Seller Central, navigate to Shipping Queue, locate a past shipment, and click the “Send It Again” button to generate a draft.
- →Review the auto‑filled SKU list, adjust quantities, and confirm carrier and prep settings before approving the shipment.
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